One of the benefits of Twitter is spreading your personal brand like wildfire.

However, if you don’t have a compelling personal brand to begin with, you’re just wasting the immense word-of-mouth potential of Twitter.

here’s the thing–the marketing experts tell you all about the USP, your Unique Selling Proposition. Heck, even Jay Abraham credits himself for popularizing the term. So you use the USP as your branding device.

But is it really giving you the attention you deserve?

You see, when DM legend Rosser Reeves invented the term around half-a-century ago, the world was still relatively competition-free. So those who implemented the USP then went on to be wildly successful.

However, in a world of sheer clutter and information overload like hours, the USP is as good as gone. I mean, every other brand and personality has the same features and benefits as you do!

If you’re a life coach, there’s probably a million of you out there with the same benefit of empowerment.

If you’re a chiropractor, there’s probably a million of you out there with the same benefit of healing.

If you’re a marketer, well, don’t get me started.

As you can see, having a USP really doesn’t cut it in a world with nearly zero barriers of entry in every niche.

How bummed out are you feeling right now?

Good news. There is life beyond the USP.

You see, I worked in one of the biggest ad agencies in the world as an award-winning creative. And scoff all you like about “the big players don’t get marketing”, because when it comes to branding and positioning, Ogilvy, Saatchi and the rest of the gang are gods. And they have spent BILLIONS of dollars to get there.

And the biggest challenge they attempt to overcome everyday? How do you make a brand stand out in their niche in a world of saturation?

What I’m about to reveal to you is the Madison Avenue secret, a result of years and years of expensive research.

Here it is.

The Unique Selling Proposition is dead. But the Unique EMOTIONAL proposition is very much alive.

What is the UEP?

It’s  a concept that differentiates yourself in the prospect’s mind by a specific emotion you trigger, and not by a mere benefit.

When the prospect think of you, they associate you with a SPECIFIC emotion.

Let’s take the running shoes market for example.

Nike, Adidas and Reebok should have a hard time, shouldn’t they? I mean, a running shoe is a running shoe is a running shoe. Yet, you can tell them apart in your head.

Why? Because each of them manifest a different feeling within you.

For Nike, it’s “Just Do It”, about taking initiative and making something of your life.

For Adidas, it’s “Impossible is Nothing”, its the tenacity to overcome to most imposing of obstacles.

For Reebok, it was “I Am What I Am” and this year it was changed to “Your Move”. It evokes the feeling of the ball is in my court, and I ain’t going to drop it.

Are you getting something out of this already?

So have a think about the UEP and strategize on how you can apply it to your business.

In the Twitter Salvation System, you’ll be learning far deeper things about the UEP–how to generate a compelling one, how to tie it in directly to your prospect’s dominant emotion and how you can put your personal branding on steroids with just a few 20 second tweaks.

In the meantime, enjoy the rest of the videos and posts about using Twitter as they get done.

Don’t forget the contest to impress me still continues.

Just tell me how the UEP (or any of the blogged) principles can help your business and I might give you my Twitter Salvation System home study course for free.

Thanks, hope you got something out of this post today. Get emo with your prospects now!