Some people on Twitter have wished me ill. Somebody even asked me to choke to death.
Why do I incite such animosity?
It’s because I have a way of doing business on Twitter that ticks off a lot of people.
I have opinions on doing Twitter marketing that ruffles a lot of feathers.
And before you go on, a warning to people who do not use Twitter for marketing nor use Twitter for business: with all due respect, if that’s the way you connect on Twitter; if you don’t actually use Twitter to make money online, then you don’t have to read on because this blog post isn’t for you.
It’s for those who want to make money on Twitter and want to know what the fuss is about on Twitter in terms of marketing and business-building online.
This is, in a sense, an open letter to all my haters, and this is my totally biased opinion on how to do Twitter marketing online.
There are several objections I get on my Tweetstream from the people who write back to me. They’re generally very nice people and they write back to me asking why I do things the way I do. Now, I’m going to address 3 such objections.
The first is this:
1. Why do I tweet so much?
Most people equate a lot of tweeting — or tweeting the same tweet over and over again — as being a spammer. But I say sometimes, it’s necessary because there’s just so much noise on Twitter. Most people follow more than 30 people on Twitter, and statistically, if you follow more than 30-50 people, you will already be overwhelmed with tweets. And 30-50 is just the bare minimum.
Most people follow between 400-500 to 1000 people on Twitter. How do you keep up with everybody if you’re following so many people? The bottom line is this: your message will actually get lost is a crowd of 500-600 people; you need to shout louder in order to be heard.
You might have the most well-crafted tweet in the world with the best copy, and the best headline or bullet, but if nobody sees it, there’s no point. And that is why I Tweet as much as I do. I don’t tweet this way about a lot of things though– only when there’s a launch or something coming up, and I want to get a lot of traffic to one site. I have done my research — the more you tweet, the more traffic you’ll get.
It’s the same way in which if you’re doing autoresponder marketing, the more emails you send out, the more money you make.
Of course, the thing to really consider is this: are you willing to ruffle the few feathers that will be annoyed? Because the truth is, some people will be annoyed. Are the people you’re bringing in through the funnel enough to supplement/make up for those who unfollow you? That is what you have to ask yourself.
If you are not brave enough to do this, please don’t.
2. Kenneth, why aren’t you using Twitter to build a relationship?
Isn’t Twitter about building relationships? Why are you just trying to sell stuff?
The thing is, Twitter IS about building relationships, it is. But what’s the end result you want on Twitter? Is it to have a good time? Do you have a service you want to introduce to the world? Is it to interact with the people you connect with?
Those are all good reasons, but if you’re a marketer who’s using Twitter to measure ROI, to spread your product and boost your sales, if you’re using it as a marketing channel, then you need to look at your relationships form a profit-potential point of view.
Don’t get me wrong. I am about relationships. There are many people that like me. If you look at the favourites tab in my Twitter profile you’ll see that I’ve got tons and tons of 
raves because I do give out a lot of value and a lot of content, and I do get a lot of retweets.
I really do want to talk to everyone and converse with everyone, but the only problem is time — you can’t be on the Tweet stream the whole day.
And that’s the little sneaky confession I’m making, I do use automated posts/tweets from time to time in order to allow me to stay on top of things (because I now have a wife, and I need to take care of my wife; if I tweet too much she’s gonna divorce me).
At this point in time, you want to create relationships that make your followers so familiar and so friendly with you that they will trust you and hand you over their money to. They’ll even spread your marketing messages (which my fans do).
I believe I’ve cracked the code to doing this; there is a reason why I’m called the Puppet Master. And that is because I use accelerated intimacy techniques rooted in human psychology and in a bit of persuasion in order to simulate a bond that otherwise wouldn’t be there.
I mean, you can take the hard way and take 10years to build a following, or you can use what I use and get fans and followers who are warm to you from the first tweet, from the time they follow you. These are some of the powerful strategies I have in my arsenal.
The other objection is this:
3. Why do you follow so many people, since you can only keep up with a few?
For me, the answer is this: that’s a valid but misguided mindset. Because when you follow tons of people, it’s not about you – it’s about them.
You see, in a recent article from TechCrunch, they said that Twitter is a thought-stream, which basically means that Twitter is a stream of people’s hopes, fears, dreams, thoughts, comments and opinions.
What you have right now is probably the most powerful marketing device in the world. If you only follow a few people, that’s alright too — but you only get updated with your group of friends, your own clique.
You won’t really know what’s going on in the marketing world, though, because not even Google can tell you what Twitter can.
TechCrunch says that while Google is good for what people are searching for at the moment, Twitter is amazing for what people are thinking of at the moment.
Robert Collier said that the key to good marketing is to enter the conversation in your prospect’s mind, and Twitter is one big conversation. I use Twitter for Psychic Market Research.
Right now, at my fingertips, I know what works instantly. I know that when I tailor my marketing in a certain way, people will bite; I mean look at how many retweets I get for my links; how many click-through I get for my tweets — they work because this is what people want, and I’m just giving it to them. That is why I’m wildly successful at what I do.
These are only 3 of the objections — there are probably a lot more issues that we can address, but if you want to know more about them, I encourage you to sign up for the Twitter Salvation System Teleseminar that I’ll be hosting this Tuesday night, 31st March, 9pm EST.
I invite you aboard to sample and witness my unorthodox style of doing Twitter marketing. Again, it’s a free call: no strings attached.
There a re a lot of ways to do Twitter Marketing online, but I believe although other methods may works, my methods works and is proven. you can check ROI, you can track and test, you can really build your presence online not on touchy-feely things like being a rockstar but on how to really build a business online using what I believe to be the most powerful marketing device on earth.
I welcome you and ask you to come aboard.
UPDATE: The call replay is available here:
{ 12 comments… read them below or add one }
There are of course differing opinions on how to use Twitter, from purely social to all out marketing, and everything in between.
I think it comes down to a personal choice as to where we each draw the line somewhere between these for ourselves.
Of course finding this place comes from how we each identify that balance point between the two ends along with our desired outcome.
There will always be someone complaining about how you choose to do it if it does not totally comply with their chosen method.
Choice!
John
I’m looking forward to the call, Kenneth. In most disciplines, there are many teachers. You seem to have a firm grasp on what works with Twitter, so I’m following your lead.
Puppet Master,
So, if you p-off enough peeps can they get T to knock your puppet ID off that promiscuously posting perch?
And do you care?
Hey, are you under the wing of Jay? (that aptly named e-copywriter to the big eagle gurus haha!)
Ato de.
Kenneth, a very “revealing” post you have here Sir…
It flies (somewhat) in the face of what some “preach” in the way of participating in, and on Twitter.com. What you mention, about “tweeting” a lot, and comparing it to email marketing is almost pure genius, IMHO.
I believe it was @RossGoldberg who, in his “stream” on twitter, that recommended that folks follow you, because you had something valuable to say. I’m happy to say that I agree with him. I actually think that you and Ross are probably more similar in your ideas, than you are different.
I’ll suggest that what you’re saying could even be compared to “forum” marketing as well… If you don’t post OFTEN, your signature file (where the links you want clicked are) doesn’t get seen, nor do your links get clicked. Which, in the grand scheme of things, is what you’re ultimately after, isn’t it?
I, @ECS_Dave, look forward to your call, and hope to gain much from it.
Be Well!
ECS Dave
Kenneth there will always be haters. I personally have learnt a lot from you just from all the free material you provide. I trust what you tweet.
Forget the haters!
Kenneth,
You’re bringing some great, hard-won experience and sharing it – that’s much appreciated. Clearly you’re getting some results as well. Quick thoughts:
I do enjoy seeing your posts get twittered, but do we really need to see the same post tweeted multiple times (often with slightly varied copy)? I can appreciate that you might be concerned that it may be missed, but c’mon: we’re following you for a reason, (you’re interesting), if it’s valuable to us, we’ll click. Reposting the same link multiple times just feels spammy and it makes me tempted to unfollow to keep the channel less noisy.
While your passion is really coming through (good!), keep it gentlemanly. Passionate disagreements, spoken with respect, will bring respect to you. I suspect that some animosity you might feel is in the way people perceive the attitude, not necessarily your techniques or approach. Just because someone disagrees, doesn’t make them a “hater” or anything. And if they come off with attitude, kill ‘em with kindness (”heap coals on their heads” for you Bible-readers out there).
Keep it coming, and thanks for sharing.
I really appreciate hearing this. It explains a lot. And it makes me look forward to hearing your call tomorrow night.
My husband and I use Twitter for very different things and he is new to it so he keeps asking me why people do certain things. We have had this ongoing conversation about the ways people use Twitter and we just talked about the issue of why someone would tweet the same thing several times.
I keep telling him that everyone on there has a different reason for using it but the bottom line is if you want your message to be heard, you need to put it out there several times.
It might seem spammy to some, but that is just because their thinking cap is not on! Think about the news. The same headlines come on over and over and over again all day long. Why? Because they are not talking to the people who have been listening for the last 4 hours, they are talking to the person who just came on.
If you are on Twitter a lot – you will see the same messages several times. It can get noisy, but that is part of the fun!
@Holly Blackwell – Excellent point, re:
I couldn’t have said it better, if I had tried!
Be Well!
ECS Dave
Very refreshing way of ‘putting things right’ Kenneth.
I agree that most of the free stuff you give are valuable enough.
The real thing is a little pricey though..
http://hypnoticvisualization.blogspot.com/
http://twitter.com/MonalizaAmid
Kenneth – for #3 I highly doubt you actually sit and watch a live stream of the people you follow as market research. I assume you are smarter than that and use search features to jump into the conversations that you care about with keywords and #tags.
I don’t think following large number of people is about market research, I think it’s about making the other person feel good and think you care. That’s it.
oh and to end the thought…
I assume you are smarter than that and use search features to jump into the conversations that you care about with keywords and #tags. In which case you can do without following anyone via Twitter search.
hey Kenneth,
Thanks for evrything you have taught me!!!
firstly those peeps that complain have no stinkin idea about marketing and how to market, so just ignore em buddy!!! (you and i know they are the typical whiners of our IM community!)
i have made more money using Twitter than any other
social media marketing channel-
i told ya about the $10,000 (profit) day in ONE day from twitter,
Yes i know, i shall give you a testimonial too…
i been too busy, i think you are by far the best twitter marketer, last year alone i have gone thru nearly $1,000 worth of twitter education,
and your stuff has been by far the best.
i have done over $24,000 in sales this year alone thru twitter
and it’s only March haha
Cheers Kenneth AND Laura !!
Shaqir Hussyin
@ShaqirHussyin
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