Brilliant. Entrepreneurial. Successful.

No, absolutely not a chronologically advanced business hot shot. But yes, he is undoubtedly a bigger-than-life business hot shot.

He is no other than Wai Hong Fong, co-founder and CEO of OZHut, a multi – niche online retail business in Australia. Embarking on a 300-word or so piece about Wai Hong seems such a colossal task considering his accomplishments. Let me try to share with you a morsel albeit, very significant snapshots of him in this post.

After finishing a degree in BA with a major in Media and Communications from Melbourne University, he started building OZHut instead of a corporate career, deviating from the mainstream career path expected of young individuals fresh from college. His uncle’s shed became his headquarters. Initially selling telescopes, OZHut eventually grew as kitchenware and jewellery were added to its product line. OZHut’s humble beginnings jumpstarted an amazing and jaw-dropping multi-million dollar online retailing business it has become today.

The most amazing thing is: He is only 25 years old!

In a very short time, Wai Hong and OZHut have achieved so many feats. This Malaysian young lad led OZHut to be hailed as a finalist in the Online Retailer Industry Awards – Emerging Star Category. OZHut was also chosen as the Best eCommerce Store in the Smart Company’s Web Awards and Best eBusiness in Price, Waterhouse, and Cooper’s My Business Award within 2 years since its founding. Wai Hong’s achievement streak seems unstoppable as he was named as among the Hot 30 Under 30 Entrepreneurs in 2010 and as he made The Age‘s Melbourne Magazine‘s list of the Top 100 Most Influential, Inspirational, Provocative and Creative People for 2011.

Behind this remarkable rise to business success despite his age and experience is an astonishing business acumen that is largely anchored on the “drive” rather than the “dream” which is quite weird but is wonderfully working for him. In an interview with Meld magazine in Australia, Wai Hong shares, “I’ve never dreamt of building a big business or achieving success in the business world, I just set out to do it.” He further admitted that, “I’m not really a ‘reach for the stars, big dreams’ kind of person. I’m more of a ‘next-step, faithful with what you’ve got’ guy.”

There has got to be some formula he’s using that we are missing yet!

Now, here’s the clincher.

Wai Hong Fong is a guest speaker in the Thinking, Doing. Growing Business and Marketing Conference!

He will let us in on how he did it – succeeding in growing his business in such an unbelievably short span of time.

Let me tell you now, there are only a few seats left as we are down to the last three days to the conference on the 5th of May, 2012 at the Berjaya Times Square Hotel, Kuala Lumpur. Hurry! Reserve a seat now!

In many companies, what you do during work hours is totally their business. For this reason, social media sites have been blocked in the office. Though there have been a lot of differing ideas weather this should be done, many companies agree that it is in the best interests of the company to ban these sites.

You would think that this being so, there is nothing that the company can do if you spend your free time Facebooking your rants and raves. Think again:

Damian O’Keefe, a former employee of The Good Guys in Townsville, was dismissed after using Facebook to post an expletive-filled rant against a manager on his day off.

Fair Work Australia heard that O’Keefe’s employer sacked O’Keefe after interpreting his comments as a threat to operations manager Kelly Taylor.

What do you think? Did Damian deserve to be fired? After all, he was doing this on his day off, at home! The fact is the barrier between personal and company is narrowing and fast. Do companies have the right to use what is done in an employees personal time as ground for dismissal?

There should be clear rules about this or else a lot of injustice will happen. Companies ought to have clear rules and regulations about what is expected of them when it comes to using social media in and out of the office.

Having a clear policy is the only way for there to exist harmony between employee and employer. Everybody should understand what is expected of them.

Read more about this here.

Randi Zuckerberg, who is director of marketing at Facebook and also the sister of CEO and co-founder Mark Zuckerberg — is leaving the company after six years to start a new media firm to help companies become more social.

The question on everyone’s minds now is how will this affect Facebook? Randi-Mark’s sister has made very big contributions to Facebook and can definitely be said to be one of the pillars that has brought the company to where it is.

Randi plans to start her own company focused on the media trends underway. This will allow her to take on many clients but we really hope she doesn’t include Google + on her list or this will be very disloyal thing to do.

What did Mark have to say about all this? Well, no comment was made from Mark so we really don’t know how her brother feels about Randi’s resignation.

Mark better find a good Marketing director to take his sister’s place and hope Facebook keeps its current rank. The fact is, this change may be just what other networks need to get a little ahead of this giant company.

As for the other social networking sites, this new development may be viewed as a golden opportunity to get ahead.

Read more here.

A social media monitoring tool allows a brand to control multiple social media profiles from a single source. Through utilizing such software, a brand can identify key influences that interact with the brand on a regular basis, and can look to accommodate them into future social strategies. Even if a brand isn’t looking to incorporate such users in future strategies, they could discuss with them what they would like to see in future campaigns, as these users are likely to be well-versed in what may appear most appealing to a brand’s follower.

It really would be of no use for you to have all those social media sites but not know how so use them. If  you are a brand,  you can use social media to the full by monitoring your fans well. There is a lot of information that you can get from these fans. In a way, getting viewpoints from your fans can be a steering wheel driving you in the right direction.  This especially applies to brands who really need to carefully examine their objectives before implementing any long or short term goals.

How can social media monitoring help in this regard then? Well, with a tool like this, you’ll be able to know how your fans are reacting to whatever strategies you are implementing at the moment. In turn, you will be able to make adjustments according to what works for you. Social media monitoring tools are able to flag comments and posts that may have specific words or phrases attached to them. This way, you’ll never have to blindly do things that you may regret in the future. This is something that you don’t get with the usual marketing strategies that you may be doing.

If there’s one thing you must love about social media marketing. You always have the chance to put light on your pathway and change directions whenever necessary.

Read more here

First of all, is can and should you trust anyone when it comes to the internet? I mean, we all know whatever goes on there stays there so why bother? Well, the fact doesn’t change that Facebook and Google are two of the most effective marketing tools a company can use out there. Whether you find them safe or not- if you want to compete, YOU MUST USE THEM!

This being said, the question is which of the two deserves to be trusted more? Well, many would answer Google and I do agree with them. Think about these simple facts that really make you think twice before you trust Facebook.

• The man behind the book. When you compare the men behind Google and Facebook, it’s quite clear who deserves to be trusted more. I mean, how can you compare the ‘college guy’ Mark Zuckerburg to the two MEN who founded Google? It’s discriminating or anything, it’s just that it matters. Facebook is basically a ‘college project’ that happened to become popular. The only reason why businesses seem to flock to it is just because of the audience it’s been able to reach-nothing more.
• The trend in privacy settings. We all heard about the issue that came about because Facebook added the new face tagging thing without informing users first. Now if you ask me, someone who can do those things behind my back really is’t someone I’d like to trust. Compare that with Google, well let’s say they’ve never been any privacy issues.

Whatever happened to being fair, giving the benefit of the doubt and not judging you may ask? When it comes to privacy, you really have to take sides. Your reputation is at stake-that’s definitely not something you’d want to gamble with.

Read more here.

To get ahead in this competitive world, you must try and be different. Weather it be by finding a new ‘killer’ product or experimenting with some new marketing strategy, you just have to be different! With the way social media is doing today, having a Facebook page, Tweeting and all isn’t anything special. Everyone else is doing it including your competitors so what now?

This is what businesses ought to ask themselves. Once you’ve gotten onto the social media bandwagon, you have to make sure that you stay on board. With the way things currently are-what does this mean? You’ve got yourself an account in all the top social media sites, you tweet a couple of times a day, you interact, you post valuable content but the point is-everybody else does it!

How do you stand out in this social media mad world? Should you now start to find more ways to get engaged like maybe be more frequent in your tweets or be more updated in your news feeds? Just what do you have to do to get up on top? Maybe it’s all about keeping updated to any news in the social media world. Being the first at everything that comes up. Is that what will get you ahead of your competitors?

The dilemma is this: how far will you have to go in this social media marketing for you to say ‘you’re on top’? In fact, will there ever be an end to how much time and money you put into your marketing?

Does it suggest success in social media is monitoring activity 24/7 so any inquiries or potential opportunities can be jumped on? Does it mean having a dedicated team to create compelling videos, blog posts, tweets, etc.? If so, does that mean whoever invests the most wins?

Read more here.

Credit: onlinebusiness.volusion.com

With the increased focus on social media marketing, you may ask if you still should put some effort into traditional marketing methods. How much focus should you put into each of these marketing strategies for you to have the best results?

It really depends. On what exactly? On your objectives, on your kind of business and on how much you can afford. If your business is more of a retail one for example, advertising your products online would be a great marketing tool. On the other hand, imagine you have some service you provide for a particular area, broadcasting that to the whole world really won’t be practical.

Is there place for traditional marketing methods? There definitely is. Before you really decide where to direct your marketing budget, you must be very familiar with your objective. Here are some don’ts when it comes to marketing your business:

• Don’t do ‘send to many’ vibes. Never use social media as you would your phone and text a single message to a whole group of friends. You won’t get much response from this. Always make sure it’s personalized.
• Don’t direct your attention to so many sites and leave it at that. You should sign up on sites that you know will be good for your business. Different social media sites are good for particular kinds of businesses.
• Don’t be rigid. You have to be extra flexible when it comes to the methods you choose for your marketing. Going with change is the only way to be successful. Always be willing to learn.

When you see chance to, also make room for traditional marketing which will also be what you  need to combine all your marketing efforts.  Traditional and social marketing should go hand in hand if you are to have success.

Read more tips here.

Posting assignments, announcements and other ‘informative’ stuff on social media sites such as Facebook has become the norm. Teachers seem to have found an easy and effective way to interact with their students. On the students part, they now are able to even ask help in solving problems or pose any questions with their teachers. Is this ‘connection’ right in a moral sense or has some barrier been crossed?

There is no doubt that keeping the lines of communication open will indeed be useful in the classroom and will be a great help in taking care of the academic needs of each student. But there are other problems that have emerged.

As a former Abington educator heads to court following allegations of inappropriate interaction with teenagers on Facebook, school districts that do not have policies governing online social networking are working to complete them as soon as possible.

Schools officials say they want not only to protect students from predators, but also to protect teachers who have good intentions from getting involved in students’ lives in inappropriate ways or ways that create the appearance of impropriety.

The problem comes in drawing the line between what is an acceptable student-teacher relationship and what is inappropriate. Having personal information and photos available to teachers may be the start of the development of improper relationships.

Is prohibiting staff from accepting Facebook friend requests an extreme measure though? It depends on whose side you look at it. For innocent teachers who just want to help their students and students who just want to be helped, it may ‘bad thing’. On the other hand, think about those predators out there, just waiting for another victim and those innocent kids who become their prey-doesn’t your blood boil?!

Their is no other way for school authorities to protect their students and teachers as well.  Though teachers should know better what to do and say on Facebook, it may turn out to be an ‘unnecessary temptation’. Besides, how did they fare when there was no Facebook or Internet for that matter? Maybe, it’s better keep things traditional.

Read more here.

If you’ve already got all the social media sites that you think you need, you may not be quite interested in getting one more. Google +  currently has about 5M users in the short time it has been introduced. Is it just like the other social media sites though? There are a couple of features that make it quite unique.

Circles not Just Friends

With Facebook, we all know how it works- it’s either you’re friends or not. Though you can share specific things with specific people, the process of editing every one of these settings and customizing who gets to see them is really cumbersome.

Google + has come up with a really interesting and practical solution to this problem. You can create your own circles and share different things with each or your circles. With your High School friends, all those party pics would be something to share. For closer friends, you can share your updates, feelings or whatever. Only those in that circle get to see what you share with them!

This is a huge revolution when it comes to how you share stuff with. The good thing is they don’t get to know under what circle you’ve put them in so it really stays personal and is far more realistic.

Keeping Privacy up

With the way Google + works, you can really sift the groups of people you want to share stuff with. Down to  your updates! Instead of having a single status message, you can have several that can be seen by different circles. This will help you keep your ‘private’ information PRIVATE.

Updates with Spark

This is a feature that allows you to get information on whatever things interests you. It as good as brings the power of Google alerts into your site. This is definitely something other social media sites don’t have.

All in One

If you’re thinking Facebook still has an edge with the video thing it’s started-think again! You can both chat and video chat with friends using ‘Hangouts’. And so can you connect your Google+ account to your mobile phone just like all the other Social media sites.

You may have thought that Google+ is a super professional site that will be no fun at all but this isn’t at all the case! It’s everything all your social media sites have to offer and much more. It isn’t JUST another social media site.

Read more here.

With all the negative feedback about the dangers about social media, you may wonder if it’s really worth it. If you’ve already had an account on all the recent social networking sites for some time, without seeing anything happening. So is it really worth it? The time, the privacy issues and all. Just why should you bother with Social media anyway?

It’s with the way you can convert all those ‘followers’ into customers. This doesn’t come automatically though. You really have to work for it. In short, it will be waste of time and effort and all the other ‘negative’ things if you allow it to.

The key is coming up with strategies. Don’t expect that simply having a profile will be good enough for you to benefit from your social media. Know where to get an account, take care of your account, be interactive.

If you want to make sure that your followers don’t stay passive but really get engaged in your business is to make things fun. You can post for example some competition on your wall that will have some perk in store for them. Give them reason to want to get and keep connected to you.

It’s always about ‘what will this do for me’ so make it interesting.

Look at what your doing right now with your social media efforts and ask yourself this question – What could I do that would entice some percentage of my followers to willingly and joyfully give me their email address? – answer that and you’ll turn your social media efforts into a powerful lead generation machine.

Read more here.