There is no doubt that sticking to one site, one niche is probably the easiest way to get traffic up and ranks on the SERP’s up as well. It’s obviously easy to concentrate on a single site than to handle multiple sites with varying topics. Updating them may not pose a problem but the real problem lies in being able to use social media for all these sites.
A number of problems can readily be seen in this regard. For one, the only way that you will be successful on these social networking sites is if you build a reputation on them. You have to get people to believe that you are an expect and an authority on whatever topic you are focusing on. This will be hard if you’re promoting multiple sites.
Think about it: how can you post a tweet or post about cars this minute and then talk about health the next? Pretty confusing! So does this mean you should have a separate account for each of your sites? Now that would also be a hassle to update. Here are some tips on how to juggle multiple sites on social media sites.
For Facebook:
If you are an author of multiple sites, one thing that you can try doing is creating a Facebook page as a writer. This way, you’ll be able to promote all your sites and gain reputation as a writer instead of an expert on some particular subject.
How about creating separate pages for your sites? Well this will help you target specific audiences but you’ll be spending much more time managing them.
Working on separate pages will be great IF you can spare a lot of time or afford someone to do your social media marketing for you.
For Twitter:
Basically, the same principle can be followed for Twitter. Remember that people follow you because they like whatever topic you’re sticking to. Mixing this with all sorts of niches isn’t a good idea.
However, you can create a Twitter profile as a writer and post your blogs updates there.
The bottom line is you will probably have better success if you had seperate accounts for each of your sites.
For LinkedIn:
Since LinkedIn is considered a more business-oriented site to connect, it will be best that you have a single profile. You will be able to post all your links to your blogs after all. The site also gives you a chance to engage in conversations with others who may not be in your ‘group’.
The bottom line is deciding on whether to run separate accounts depend on your time, money and the characteristics of your sites (and their readers). Ultimately, building your social network is one aspect of your business plan and should fit with your resources and overall goal.
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