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Everyone who’s been using social media for marketing their company surely know that this alone cannot guarantee your success. Not only will you have a hard time balancing your efforts on all those social media sites.  There are a few tools and platforms that can be a huge help to get those sites organized.

1. Verticalresponse.com- This sites imports your ‘likes’ and ‘followers’ on  your favorite sites to your email. This helps you keep all your updates in your mail.
2. Livego.com- This is another ‘all in one’ site that can keep all your social media accounts in one place. You can log into all your sites and update them on a single site. This is definitely far more convenient than having to log into all your sites one by one.
3. yamlabs.com- ‘Yet Another Meeting’ is a nice place where you can organize your stuff. You can keep your agendas, notes and all in this single site.
4. Mywebcareer.com-this site is able to analyze data from LinkedIn, Facebook and Twitter.The strengh of your networks is used as a basis. It also gives advice for improvement.

If you get all the right tools and use the right platforms for your social media marketing, you’ll be able to get the best results.

Read more here.

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Let’s face it-KEEPING customers loyal to you is much harder than FINDING them. You may simply have been the people they came in contact with when they needed your services but it doesn’t really mean that they will close their doors on using your competitors as well. How can you get your customers to be loyal to you and only you?

Social media can be a huge help in this area. You can use your Twitter, Facebook, LinkedIn and all to make sure that  your customers stick to you.  Here’s why this will work.

1. If you have a brand on these sites and connect with your customers, they will likely share this with friends. In short, simply showing some appreciation and getting them to be connected will be all you need to get even more customers! It’ll be as good as ‘using’ them to market for you.
2. People will more likely choose their word over yours. Being a company, you will only sound like you are after more customers but from somebody who has tried your services, they are more likely to believe.

There you have it. With social media around, keeping your customers loyal to you doesn’t have to be  difficult. Simply create a page, get connected to keep them interested and even get them to share you with friends.

Read more here.

Have you ever wondered just what makes people ‘like’ or ‘share’ stuff? It’s definitely not random so just why do people decide to ‘like’ one thing and not the other? The answer is really interesting.

In a nutshell, this is what was discovered in a recent research done on the matter:

If something results in higher physiological “arousal” because of action or emotional stimulus, then you’re much more likely to share it—it’s actually built into our nervous system, working unconsciously.

This takes social media marketing to a totally different level! The way you word whatever you are trying to sell or promote matters to the nth degree. So how exactly can you get people ‘aroused’ so that they ‘like’ or ‘tweet’ what you share?

You have to get them EMOTIONALLY involved somehow. It may be by making them laugh, getting them angry(in a good way), or some other ‘positive’ emotion. Do this and they’ll ‘retweet’ and ‘share’ automatically even without really liking your product.

The thing to avoid here is those ‘negative’ emotions. You get them sad, depressed or neutral and you won’t have such good results.  It really does make sense when you think about it:

What sites, links or pictures are you likely to tell your friends about? Yes, those that made you laugh out loud, or were somehow ‘contraversial’ in nature.

You don’t ‘feel’ anything, you don’t share it-it’s as simple as that. So start thinking how to get people engaged on an emotional level now!

Read more here.

I’m a fitness fanatic these days. I live an existence of protein shakes and insane workouts. In fact, I just did the Spartacus Workout 2.0 that nearly wiped the floor with my carcass.

Another equally gut-busting workout is the phenomenon known as P90X.

I personally don’t use P90X but my wife does and so does some of my other freaks.

For those who don’t know, P90X is a killer fitness product that’s taken the world by storm, mainly because the founder Tony Horton is an insane info-marketer (that’s for another post!) and they crush it with their info-mercials.

Anyway… In a recent interview with Men’s Health, Tony revealed four P90X fitness principles. I found the 3rd one relevant to not just health but life and business as well…

Find (and Flirt) with the Line

The Line is your discomfort threshold. It’s the one pushup beyond what you think you can do. It’s that extra agonizing rep after you’ve finished a set. But it’s not just the effort that’s important; it’s the desire to want to go there again and again. That’s the secret to becoming fit.

And it’s the reason Horton scoffs at walking, riding an exercise bike while reading, or doing any mild form of cardio as a sole means of fitness. “Walking is just a waste of time for most people,” he says. “We’re primates and we walk—that’s what we do. And even though it’s better than doing nothing, it’s not enough. You have to find that Line in whatever you’re doing and continually push it out.”

P90X at your place Use Horton’s discomfort scale to gauge where you are during your workout.

10 = so brutal, so awful, you’re miserable.
9 = just short of the above.
7 or 8 = really hard, but you’re maintaining form and hanging in there.
6 = it’s not a 7 or 8, but you’re working as hard as you can today.
5 = you can do more…but you’re not.
1 to 4 = unless it’s a recovery day, you’re wasting your time.
The Line is at 6, 7, or 8 on the scale.

The main reason why our business isn’t experiencing quantum growth is because we neither find nor flirt with the line. We are comfortable with what works and stick with that, ignoring the dynamic nature of the changing rules of the marketplace.

I remembered when I just refused to outsource. Even though me and my wife were stretched to the brim from doing all the work ourselves, we were making 5 figures so why allow some random hire to screw up a good thing.

It’s only out of the threat of burn out we started outsourcing. Was it uncomfortable? You bet. Were we endlessly frustrated from our rookie mistakes? Hell yeah. Did we feel like running away from the line and doing what feels good? Yup.

Yet its when we push through that true breakthrough happens. We now have 10 people working under us and our business has grown geometrically. We deal with some of the biggest portals in our region. All because we flirted with the line and build our team.

The line can look different to you. It can be paid traffic. It can be SEO. It can be creating your very first product. Heck, it could be just getting off your bum and doing something, anything.

Find your line, and flirt with it over and over again. In the physical realm, your muscles will grow. In the self-development realm, your character will grow. In the business realm, your wallet will grow.

What is your line? And how do you plan to flirt with it?