This concludes the end of the year. And as year-end traditions go, those irresistible “best-of” lists are everywhere.
For fun, I decided to do an internet marketing edition of one of those lists. I know it’s a little indulgent and more than a little incestuous due to the tiny size of our niche, but I bet you’re a sucker for this as much as I am.
So the Best in Internet Marketing 2009… Here’s an overview of the various categories:
- Top 10 Internet Marketers
- 3 Biggest Shockers
- Top 5 Products
- Top 5 Online Marketing Breakthroughs
- 5 Bold Predictions for 2010
- Puppet String Marketing Products of 2009
Without further ado…
1) Ryan Deiss and Perry Belcher
I know I’m cheating by including 2 marketers instead of one. But these two are inseparable and boast of some of the best “good cop, bad cop” chemistry since the Lethal Weapon series. Awesome marketing insights and sharp-as-nails business acumen make them the marketing role models I wish I had years ago. These guys are the real deal.
2) Mike Hill
Mike Hill has been the secret weapon of many, many multi-million dollar corporations. He has pioneered a lot of the CPA offers we promote today, and has paved the way for Acai Berry, Teeth Whitening and Colon Cleansing to become the million-dollar niches they are today. He’s also a really big-hearted person and has even given me an unforgettable wedding gift.
3) Amish Shah
Some people call him the top CPA affiliate marketer in the world. I’m inclined to think so. His manic testing, grasp of human psychology and business smarts have put him way above the level of many other established marketers in his hyper-competitive domain. Recent props from Frank Kern will propel his already shining star even further.
4) Mike & Vishen from MindValley
The MindValley boys are going to be speaking at Yanik’s Underground 6 event next year. And now… the doors will be flung open to those whom I feel to are among the world’s top underground online marketers. The only reason I know about this is because I used to be copy chief for these guys. These guys are all about marrying Silicon Valley-level technology, world-class email marketing and topgrading to create 6 figure DAYS on a regular basis.
5) Marty Rozmanith
He’s on this list because he’s the man behind 2 of my top 2009 products WordPress Direct and CPA Ninjas. I rarely follow other marketers so closely. I even more rarely buy something a marketer’s put out. Most people produce derivative info or badly-coded software but whatever this guy handles is top notch. Learned a ton and Wordpress Direct is my single best investment this year, and I make plenty.
6) Tim Schmidt
He’s not one of those guru types but he’s introduced a whole new way of doing continuity programs that’s going to revolutionize the way we do membership sites in the years to come. Called Association Marketing, his 80% stick rate and other staggering figures make mincemeat out of the far inferior forced continuity models introduced by Mike Filsaime and Russel Brunson of yore.
7) “The Barefoot Exec” Carrie Wilkerson
There’s an old internet marketing adage that says “all you need is one idea to put money in your pocket”, and you see this on countless IM sales letters. Well, the reason is that it IS true. Carrie gave me just one idea in the early days of the business to come out with my flagship product the Twitter Salvation System, and we have hundreds of buyers since. Plus, of course… She has an iron-clad grasp of personal branding and social media.
8.) Robert Plank and Jason Fladien
These guys are synonymous with the words “Speed of Implementation”. In the space of less than 12 months, I’ve seen them churn out no less than a whopping 22 products between them. With them, quantity doesn’t compromise quality though, and these guys are a boundless guide to smart resourceful strategies that you don’t need a lot of money to implement.
9) Andy Jenkins
In my opinion, the former Stompernet CEO has ascended to the pantheon of the email marketing Gods where deities like Frank Kern, Matt Furey and Dave Dee now reside. And that’s for starters; his SEO and e-commerce teachings have already become the stuff of legends. After all, making $25,000 off of a fake sword site really deserves recognition of some sort.
10) Peter Parks
Though not as well-known as Amish Shah, Aymen or the rest of the CPA Cartel, he has successfully cut a swath as a really smart superaffiliate to watch out for. His mastery of little-known licensing strategies and Web 2.0 marketing has brought some much needed innovation to the tired affiliate marketing space.
Perry Belcher retiring
I consider Perry a friend. I know his name has been synonymous with controversy over the past few years, but I still consider him one of the most brilliant marketers of his generation. The next Vincent James, I dare say. So imagine my shock when all his social media accounts got deleted and the revelation of his retirement from the IM scene was written on his blog. You’ll be sorely missed, Perry.
Google shutting down 100,000 accounts
Those in the scene know Google ain’t the biggest fans of us online marketers. But what they did next was just balls out insane. In the sweeping move that may change the face of the affiliate marketing landscape forever, they shut down a 100,000 AdWords accounts of online marketers — both spammer and legit. Overnight, entire income streams disappeared. “What next?” seems to be the question on everyone’s lips for 2010.
Andy Jenkins leaving StomperNet
There have been a lot of nasty rumors and wild speculation surrounding the circumstances, but let’s not go there. All I’m going to say is that he was the face behind one of online marketing’s biggest innovations in Stompernet… Thus, forever ends the era of those awesome StomperNet emails and pop culture references.
1) Wordpress Direct
The one thing I missed about working for one of my previous companies was their content management system. They could set up an entire website structure in under 10 minutes. Now… technology has caught up because we can now do the exact same thing with Wordpress Direct. Of course you need to upgrade to Platinum membership in order to enjoy an optimal CMS experience. But I believe every penny spent is worth it. You can get it here.
2) SENuke
People once paid underground marketers like Jeff Johnson $25,000 to learn SEO tactics that now SENuke can do on autopilot in a span of 15 minutes…At a fraction of the cost. The single most powerful linkbuilding and SEO tool on the market today, it can easily take the place of your local SEO company. Huge learning curve, but the search engine rankings are worth it. You can get it now.
3) CPA Tsunami
CPA marketing has been the rage this year. This says something: As much as CPA marketers make a ton of money, the product owners are making much much more as they tap into their army of insane super-affiliates. CPA Tsunami is brilliant underground marketer Mike Hill’s gift to the world… On how to set up your own CPA marketing program so that you don’t have to worry about traffic again. Thank you, Mike.
4) CPA Ninja
To continue the CPA marketing craze… There has been a slew of CPA affiliate marketing products released throughout the year with exorbitant price tags attached… Ranging from the painfully mediocre to the plain darn excellent. The best of the lot to me is CPA Ninja–Marty Rozmanith and Matt Trainer have excellent chemistry together, and Trainer’s Excel tricks have revolutionized the way I set up my AdWords campaigns forever.
5) 13 Sneaky Little Email Tricks
As a highly-paid email copywriter, I have seldom come across email marketing products that are any good. This $97 package by Ryan Deiss is a hidden gem among the slew of overpriced product launches. His ninja autoresponder tricks are really cool, and have directly impacted my income more than any other product out there. It’s still available, so get it while you still can.
1) CPA over Clickbank
Clickbank has long been the default starting place of the fledgeling affiliate marketer. In 2009 however, marketers have flocked over the CPA networks instead. Why? The simple reason that a simple Zip/Email submit converts far better than trying to squeeze a sale from jaded prospects. The maths is staggering. CPA is here to stay.
2) The Rise of the Cartel
As with any industry growing up, oligopolies and monopolies will form. Whereas the internet marketing scene was the Wild, Wild West a few years back, it’s now resembling more and more the dog-eat-dog offline world. The early adopters who are now the “top dogs” have banded together to form an invincible faction with mailing lists and money in the millions. Good business sense. Not so good for the lone rangers.
3) Bleep Bloop
For far too long the IM scene has had no checks and balances. Unscrupulous marketers have run roughshod over consumers with their forced continuity and upsell hell over the past decade or so. As a consumer, I have dealt with non-existent support, terrible coding and rehashed products so much that it has sadly become an industry norm. And in comes the Salty Droid, a blog detailing the various scams and scandals of the industry. He may be vulgar and a tad mean-spirited, but he’s a much-need breath of fresh air in a scene plagued with chicken-hearted sycophants. Read his rants here.
4) The FTC
And while the Salty Droid is the voice of the grassroots, the FTC is the governmental enforcer part of the equation. To be honest… I sometimes see the FTC as an inconvenience. No more high-converting testimonials with specific results… Disclosures everywhere, etc. Yet it’s one of those painful-but-good-for-you necessities because with no guidelines, there’s just going to be wanton abuse. So a grudging thanks FTC, for keeping us honest. 
5) Social Media
Twitter and Facebook. Facebook and Twitter. 2009 is the year of social media. Every other day there seems to be a breaking news story on Twitter, Facebook and other social media services. Social media marketing is indeed revolutionizing the way we do business. Even for an obscure Malaysian marketer like myself, it has catapulted me into stratospheric heights that otherwise would not be possible.
1) Greater barriers to entry
5 years ago, the internet playing field was indeed a level one. Your average industrious work-at-home mom or the unemployed bum could succeed in online marketing, given enough determination and a Clickbank ebook. Unfortunately, times have changed. With newly-loaded online marketers employing an army of article writers, backlink builders and bloggers, the one man army does not really stand a chance anymore. You need sufficient cash and stringent tracking and testing in order to compete… Now, the online marketing scene is like any other industry–competitive and cut-throat, where only the strong survive.
2) Local Marketing
I was one of the first few who hopped on the local marketing wave long before Jeff Walker and Frank Kern exposed it to the world–and I’ve profited greatly from it. Most small biz owners don’t know the different between a squeeze page and SEO. So grab these low-hanging fruit by using your knowledge, experience and expertise to charge lucrative consultation fees and stop competing against the Mike Filsaime’s and Aymen’s of this world.
3) Going to the CPA networks
If you’re an existing product or business owner, there’s no better traffic tactic then turning to the CPA networks to lend you their army of SuperAffiliates. PPC… SEO… Article marketing… All these pale in comparison to the sheer awesomeness of “having a daily product launch” (as Mike Hill says). That’s how obscure niches like teeth whitening and acai berry are now multi-million dollar industries. Once you have an offer that converts, you don’t have to worry about buyers’ traffic ever again.
4) The shift from affiliate to product owner
By the same token, being an affiliate now is really not advisable. Did you know that if you’re using AdWords, there’s an option where you can make Google your affiliate? Offer them commissions, and they will auto-optimize your campaigns while spelunking profitable new keywords for you. The big problem? When Google perfects this formula, they’ll probably start cutting out the middlemen–i.e. affiliate marketers. All the more reason for you to launch a product-driven business and let other affiliates worry about Google’s next destructive move.
5) Building your business outside Google
Face it: Google is arrogant. They’re probably have cause to be proud because the money-loaded corporations have jumped on board and they don’t really have to take care of the needs of the small business owner anymore. Plus, their shutting down of a 100,000 affiliate marketing AdWords accounts isn’t creating any more goodwill. Good news: Google only represents 15-20% of the web, so there still a big and lucrative playing field outside of them. CPV, CPA and contextual marketing… Explore them all.
Of course, what’s a Puppet Master post without a plug eh? 
Here’s some of the best-selling products we have released this year.
Twitter Salvation System
The grand-daddy of Twitter marketing. The Twitter Salvation System has been purchased by the gurus themselves, pleasantly surprising me in the process. Mark Joyner calls me a “Twitter genius”, click on the link to find out why.
Twitter Mind Control
What happens when you combine forbidden persuasion with Twitter’s real-time power? Twitter Mind Control, that’s what. Use these sneaky psychological triggers to boost sales, attract prospects or carve out your niche. Your call.
Twitter Affiliate Marketing
There’s a lot of BS out there on using Twitter for affiliate marketing. Follow-spamming your prospects while spamming them with endless Clickbank offers is far from best practice. Here’s my tested and proven method to shovelling in big fat affiliate commissions to your bank account–no black hat or illegal tricks.
Advanced Affiliate Marketing
If you want to take your affiliate marketing to the next level, you should take a look at this. Judging from the number of the most prominent affiliate marketers who bought this course, the Puppet Master’s take on Bum Marketing will turbo-charge your SEO and article marketing like no other.
Email Salvation System
This email marketing home study system is one year in the making. One of my buyers told me that they can see themselves making money utilizing even a fraction of the content. Most email courses are either crap or expensive, this may be the best bang for your buck if you want to enjoy profitable autoresponder marketing for the new year.
