by SalvationSystem
What is the place where people are more likely to share videos and sites? Facebook! you may answer but in the past few months there is another site that seems to have become extremely popular these days.
Two years ago, StumbleUpon was the main driver for social media traffic, but lost market share to Facebook over the last 18 months. As of August, Facebook has fallen to about 38% of all U.S. traffic while sites like Twitter, Myspace, Digg, Reddit, YouTube and others are in a distant third. StumbleUpon has a relatively small user base (12 million) compared to Facebook (750 million), but the service is specifically designed to “stumble” between websites and continuing to check out new links.
Does this mean that Facebook is loosing it’s edge when it comes to being the number one social media site? Well, no. On an international level, Facebook is still on top with a user base of around 750M users in comparison with Stumbleupon which only has a mere 12M users. Still, it seems this site does have an edge over Facebook.
People are much more likely to share sites they’ve found on Stumble upon than on Facebook. This basically means that if you are planning to advertise a website, it is more likely to get noticed on Stumbleupon than on Facebook. Though the site may lack in terms of features, the site focuses on a single aspect that it has become good at-sharing websites and videos.
If you are using social media in your advertising campaigns, you would do well to look into using other social media sites that are good at what they do such as Stumbleupon.
More info here.
by SalvationSystem
To get ahead in this competitive world, you must try and be different. Weather it be by finding a new ‘killer’ product or experimenting with some new marketing strategy, you just have to be different! With the way social media is doing today, having a Facebook page, Tweeting and all isn’t anything special. Everyone else is doing it including your competitors so what now?
This is what businesses ought to ask themselves. Once you’ve gotten onto the social media bandwagon, you have to make sure that you stay on board. With the way things currently are-what does this mean? You’ve got yourself an account in all the top social media sites, you tweet a couple of times a day, you interact, you post valuable content but the point is-everybody else does it!
How do you stand out in this social media mad world? Should you now start to find more ways to get engaged like maybe be more frequent in your tweets or be more updated in your news feeds? Just what do you have to do to get up on top? Maybe it’s all about keeping updated to any news in the social media world. Being the first at everything that comes up. Is that what will get you ahead of your competitors?
The dilemma is this: how far will you have to go in this social media marketing for you to say ‘you’re on top’? In fact, will there ever be an end to how much time and money you put into your marketing?
Does it suggest success in social media is monitoring activity 24/7 so any inquiries or potential opportunities can be jumped on? Does it mean having a dedicated team to create compelling videos, blog posts, tweets, etc.? If so, does that mean whoever invests the most wins?
Read more here.
by SalvationSystem
If you’ve already got all the social media sites that you think you need, you may not be quite interested in getting one more. Google + currently has about 5M users in the short time it has been introduced. Is it just like the other social media sites though? There are a couple of features that make it quite unique.
Circles not Just Friends
With Facebook, we all know how it works- it’s either you’re friends or not. Though you can share specific things with specific people, the process of editing every one of these settings and customizing who gets to see them is really cumbersome.
Google + has come up with a really interesting and practical solution to this problem. You can create your own circles and share different things with each or your circles. With your High School friends, all those party pics would be something to share. For closer friends, you can share your updates, feelings or whatever. Only those in that circle get to see what you share with them!
This is a huge revolution when it comes to how you share stuff with. The good thing is they don’t get to know under what circle you’ve put them in so it really stays personal and is far more realistic.
Keeping Privacy up
With the way Google + works, you can really sift the groups of people you want to share stuff with. Down to your updates! Instead of having a single status message, you can have several that can be seen by different circles. This will help you keep your ‘private’ information PRIVATE.
Updates with Spark
This is a feature that allows you to get information on whatever things interests you. It as good as brings the power of Google alerts into your site. This is definitely something other social media sites don’t have.
All in One
If you’re thinking Facebook still has an edge with the video thing it’s started-think again! You can both chat and video chat with friends using ‘Hangouts’. And so can you connect your Google+ account to your mobile phone just like all the other Social media sites.
You may have thought that Google+ is a super professional site that will be no fun at all but this isn’t at all the case! It’s everything all your social media sites have to offer and much more. It isn’t JUST another social media site.
Read more here.
by SalvationSystem
Credit:geeksontime.com
No matter how ‘not so social’ you may think you are, you probably have a Facebook account. If you are a businessman, all your employees also probably have their own personal accounts as well. If you have seen the advantage of allowing the use of Facebook while at work, what can you do to protect your company’s information?
We know how powerful social media has become so it really is a huge problem if you aren’t able to protect your company. Here are a few tips that will help.
- Keep applications up-to-date. The applications we are talking about here are those anti-virus and web protection programs that you obviously have. This will make sure no information leaks into the web from some bad software. Keeping these updated will protect your information and your employees from cyber criminals.
- Get your network secured. Though networking has a lot of benefits, the truth is it makes it easier for information to leak. Make sure you have an extremely secure network. Get hold of all the security applications you may need.
- Set limitations for your employees. Have clear guidelines as to what you will and will not allow to be done during office hours. Try and cultivate a feeling of responsibility in your employees so they know what is expected of them.
Boasting more than 500 million active users worldwide, the social networking site is now being targeted by cybercriminals. For example, last year spammers exploited two Facebook bugs in a week. The bugs allowed spammers to flood the service with messages promoting scams, such as links to a website where they could “win” an iPhone by filling in their personal information.
Read more here.
by SalvationSystem
Credit:oracledigital.com
Everyone who’s been using social media for marketing their company surely know that this alone cannot guarantee your success. Not only will you have a hard time balancing your efforts on all those social media sites. There are a few tools and platforms that can be a huge help to get those sites organized.
- Verticalresponse.com- This sites imports your ‘likes’ and ‘followers’ on your favorite sites to your email. This helps you keep all your updates in your mail.
- Livego.com- This is another ‘all in one’ site that can keep all your social media accounts in one place. You can log into all your sites and update them on a single site. This is definitely far more convenient than having to log into all your sites one by one.
- yamlabs.com- ‘Yet Another Meeting’ is a nice place where you can organize your stuff. You can keep your agendas, notes and all in this single site.
- Mywebcareer.com-this site is able to analyze data from LinkedIn, Facebook and Twitter.The strengh of your networks is used as a basis. It also gives advice for improvement.
If you get all the right tools and use the right platforms for your social media marketing, you’ll be able to get the best results.
Read more here.
