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Some people on Twitter have wished me ill. Somebody even asked me to choke to death.
Why do I incite such animosity?
It’s because I have a way of doing business on Twitter that ticks off a lot of people.
I have opinions on doing Twitter marketing that ruffles a lot of feathers.
And before you go on, a warning to people who do not use Twitter for marketing nor use Twitter for business: with all due respect, if that’s the way you connect on Twitter; if you don’t actually use Twitter to make money online, then you don’t have to read on because this blog post isn’t for you.
It’s for those who want to make money on Twitter and want to know what the fuss is about on Twitter in terms of marketing and business-building online.
This is, in a sense, an open letter to all my haters, and this is my totally biased opinion on how to do Twitter marketing online.
There are several objections I get on my Tweetstream from the people who write back to me. They’re generally very nice people and they write back to me asking why I do things the way I do. Now, I’m going to address 3 such objections.
The first is this:
1. Why do I tweet so much?
Most people equate a lot of tweeting — or tweeting the same tweet over and over again — as being a spammer. But I say sometimes, it’s necessary because there’s just so much noise on Twitter. Most people follow more than 30 people on Twitter, and statistically, if you follow more than 30-50 people, you will already be overwhelmed with tweets. And 30-50 is just the bare minimum.
Most people follow between 400-500 to 1000 people on Twitter. How do you keep up with everybody if you’re following so many people? The bottom line is this: your message will actually get lost is a crowd of 500-600 people; you need to shout louder in order to be heard.
You might have the most well-crafted tweet in the world with the best copy, and the best headline or bullet, but if nobody sees it, there’s no point. And that is why I Tweet as much as I do. I don’t tweet this way about a lot of things though– only when there’s a launch or something coming up, and I want to get a lot of traffic to one site. I have done my research — the more you tweet, the more traffic you’ll get.
It’s the same way in which if you’re doing autoresponder marketing, the more emails you send out, the more money you make.
Of course, the thing to really consider is this: are you willing to ruffle the few feathers that will be annoyed? Because the truth is, some people will be annoyed. Are the people you’re bringing in through the funnel enough to supplement/make up for those who unfollow you? That is what you have to ask yourself.
If you are not brave enough to do this, please don’t.
2. Kenneth, why aren’t you using Twitter to build a relationship?
Isn’t Twitter about building relationships? Why are you just trying to sell stuff?
The thing is, Twitter IS about building relationships, it is. But what’s the end result you want on Twitter? Is it to have a good time? Do you have a service you want to introduce to the world? Is it to interact with the people you connect with?
Those are all good reasons, but if you’re a marketer who’s using Twitter to measure ROI, to spread your product and boost your sales, if you’re using it as a marketing channel, then you need to look at your relationships form a profit-potential point of view.
Don’t get me wrong. I am about relationships. There are many people that like me. If you look at the favourites tab in my Twitter profile you’ll see that I’ve got tons and tons of 
raves because I do give out a lot of value and a lot of content, and I do get a lot of retweets.
I really do want to talk to everyone and converse with everyone, but the only problem is time — you can’t be on the Tweet stream the whole day.
And that’s the little sneaky confession I’m making, I do use automated posts/tweets from time to time in order to allow me to stay on top of things (because I now have a wife, and I need to take care of my wife; if I tweet too much she’s gonna divorce me).
At this point in time, you want to create relationships that make your followers so familiar and so friendly with you that they will trust you and hand you over their money to. They’ll even spread your marketing messages (which my fans do).
I believe I’ve cracked the code to doing this; there is a reason why I’m called the Puppet Master. And that is because I use accelerated intimacy techniques rooted in human psychology and in a bit of persuasion in order to simulate a bond that otherwise wouldn’t be there.
I mean, you can take the hard way and take 10years to build a following, or you can use what I use and get fans and followers who are warm to you from the first tweet, from the time they follow you. These are some of the powerful strategies I have in my arsenal.
The other objection is this:
3. Why do you follow so many people, since you can only keep up with a few?
For me, the answer is this: that’s a valid but misguided mindset. Because when you follow tons of people, it’s not about you – it’s about them.
You see, in a recent article from TechCrunch, they said that Twitter is a thought-stream, which basically means that Twitter is a stream of people’s hopes, fears, dreams, thoughts, comments and opinions.
What you have right now is probably the most powerful marketing device in the world. If you only follow a few people, that’s alright too — but you only get updated with your group of friends, your own clique.
You won’t really know what’s going on in the marketing world, though, because not even Google can tell you what Twitter can.
TechCrunch says that while Google is good for what people are searching for at the moment, Twitter is amazing for what people are thinking of at the moment.
Robert Collier said that the key to good marketing is to enter the conversation in your prospect’s mind, and Twitter is one big conversation. I use Twitter for Psychic Market Research.
Right now, at my fingertips, I know what works instantly. I know that when I tailor my marketing in a certain way, people will bite; I mean look at how many retweets I get for my links; how many click-through I get for my tweets — they work because this is what people want, and I’m just giving it to them. That is why I’m wildly successful at what I do.
These are only 3 of the objections — there are probably a lot more issues that we can address, but if you want to know more about them, I encourage you to sign up for the Twitter Salvation System Teleseminar that I’ll be hosting this Tuesday night, 31st March, 9pm EST.
I invite you aboard to sample and witness my unorthodox style of doing Twitter marketing. Again, it’s a free call: no strings attached.
There a re a lot of ways to do Twitter Marketing online, but I believe although other methods may works, my methods works and is proven. you can check ROI, you can track and test, you can really build your presence online not on touchy-feely things like being a rockstar but on how to really build a business online using what I believe to be the most powerful marketing device on earth.
I welcome you and ask you to come aboard.
UPDATE: The call replay is available here:
Getting endorsed on Follow Friday really reaps tremendous benefits. And it’s not just for stroking for your own ego, even though that’s nice.
