by SalvationSystem
Credit: jboye.com
Making use of social media in improving the scope of your business has proven to be extremely effective. The only thing that you’ll have a problem with is creating the best and most effective process for your social media. This will take quite a lot of time and money so it’s best that you make the best use of it. Here are a couple of useful tips that will help you.
- Make the most of what you have. This involves making sure that your team does what is expected of them. A lot of money can be saved if you know how to utilize your resources instead of getting more and more workers.
- Make your plan nimble.
Walter says, “The biggest issue is the amount of time it takes to make a decision internally. It is a time of ‘now marketing,’ or what I call ‘agile marketing’ — we cannot afford to spend too much time making decisions or creating elaborate processes of approval. We need to act quickly and nimbly; otherwise, the opportunity is gone forever. This is the biggest hindrance to digital creativity.”
“Most companies like an effective triage system to pass information around the company directing who will respond and how,” says Owyang. “As a result, more than one business group may respond to customers — reducing efficiency and of course, potentially confusing customers.”
3. Minimize tools and consultants. When it comes to tools, the fact is that they usually perform nearly the same function. If you use all of them, you may end up wasting time with similar tools.Try and only use one of each kind and use it to the full.
As for consultants, these only cost money so don’t use them if you really don’t have to. The information they provide can usually be found online so it may be better that you simply do some research.
4. Be a good learner. There are a lot of places that you can learn new stuff about social media. Join pages, forums and be on the look out for sites that offer valuable info on this.
These are just a few ways that you can make the most of your social media and avoid spending too much time and money on your marketing.
Read more tips here.
by SalvationSystem
Credit:oracledigital.com
Everyone who’s been using social media for marketing their company surely know that this alone cannot guarantee your success. Not only will you have a hard time balancing your efforts on all those social media sites. There are a few tools and platforms that can be a huge help to get those sites organized.
- Verticalresponse.com- This sites imports your ‘likes’ and ‘followers’ on your favorite sites to your email. This helps you keep all your updates in your mail.
- Livego.com- This is another ‘all in one’ site that can keep all your social media accounts in one place. You can log into all your sites and update them on a single site. This is definitely far more convenient than having to log into all your sites one by one.
- yamlabs.com- ‘Yet Another Meeting’ is a nice place where you can organize your stuff. You can keep your agendas, notes and all in this single site.
- Mywebcareer.com-this site is able to analyze data from LinkedIn, Facebook and Twitter.The strengh of your networks is used as a basis. It also gives advice for improvement.
If you get all the right tools and use the right platforms for your social media marketing, you’ll be able to get the best results.
Read more here.
by SalvationSystem
Allegations that hackers hijacked the Fox News Twitter feed Monday and used it to tweet incorrectly that President Obama had been assassinated have showed the dark side of social media.
Imagine that?Hackers take control of the Fox News Twitter- a site everyone is sure to believe in and tweets this really bad news. What does this say about social media in general then? It definitely has its dark side.
No matter how useful it may be for your business or for keeping in touch with friends, the fact remains that you really are in danger online. Not only do these ‘criminals’ hack into sites but they post subtle messages and hide them in links to alleged funny videos. But how do they do it?
Jeff Misenti, vice president and general manager of Fox News Digital, said in a statement: “The network was not in control of the account once it was hacked, and Twitter was unreachable until late morning eastern time yesterday. The tweets were taken down as soon as Twitter gave back control of the account to the network.”
This shows the ‘sad’ truth-Twitter, Facebook and all other social networking sites really can’t stop these hackers. For users, everything you put out there has the potential to be hacked into. Lesson: BEWARE.
As for the social networking sites, well lets say people shouldn’t believe everything they see there. I mean look at Twitter, if hackers were able to hack into Fox News, whose to say they aren’t the ones behind whatever news you hear there!
Conclusion-it’s a risk entering these networks but you just have to make sure it’s a risk worth taking.
Read the entire article here.
by SalvationSystem
Have you ever wondered just what makes people ‘like’ or ‘share’ stuff? It’s definitely not random so just why do people decide to ‘like’ one thing and not the other? The answer is really interesting.
In a nutshell, this is what was discovered in a recent research done on the matter:
If something results in higher physiological “arousal” because of action or emotional stimulus, then you’re much more likely to share it—it’s actually built into our nervous system, working unconsciously.
This takes social media marketing to a totally different level! The way you word whatever you are trying to sell or promote matters to the nth degree. So how exactly can you get people ‘aroused’ so that they ‘like’ or ‘tweet’ what you share?
You have to get them EMOTIONALLY involved somehow. It may be by making them laugh, getting them angry(in a good way), or some other ‘positive’ emotion. Do this and they’ll ‘retweet’ and ‘share’ automatically even without really liking your product.
The thing to avoid here is those ‘negative’ emotions. You get them sad, depressed or neutral and you won’t have such good results. It really does make sense when you think about it:
What sites, links or pictures are you likely to tell your friends about? Yes, those that made you laugh out loud, or were somehow ‘contraversial’ in nature.
You don’t ‘feel’ anything, you don’t share it-it’s as simple as that. So start thinking how to get people engaged on an emotional level now!
Read more here.
by SalvationSystem
Credit:pcdatasecurity.com
It’s not only businesses that are finding it practical to promote their services on social media sites. A scary development has been reported on these sites-gangs are also using them to promote their ideas. Why should this be of concern?
Kids are online a lot of the time-we all know that. If they are leading ‘clean’ lives free from any ‘bad influence’ they may find themselves in the wrong crowd online. Parents therefore are advised to keep an eye on their children’s online lives.
Just what are these gangsters doing online? For one, they are posting videos on their activities such as beatings. They are using these social media sites to gain more members.
How can you know if your child has been influenced? One sign according to the experts is if your child starts wearing the same color for a long time. Gangs usually have color symbols so if your kid suddenly becomes a red or black fan-there might be something wrong.
ROCKVILLE, Md. (WUSA) – - Montgomery County Police say more local gangs are using social media to communicate with others, even coordinating criminal activity.
Officer Amy Daum said, “We used to see these kids flashing colors and gang signs in their neighborhood now we’re seeing them do the same thing on social media.”
