I cried during my birthday.
I mean, don’t get me wrong… My wife Laura planned a heck of a celebration, and it was a fun day.
Still, it was bittersweet. Maybe it was the realization that life isn’t as easy as we like it to be, or reflecting back on the ups and downs of the year that was. Maybe it was just the built-up toll of a year’s worth of hard lessons.
Maybe I’m just a drama queen. But these are 28 valuable lessons on marketing, entrepreneurship, social media and copy that I learned over the past 1 year. Read it, take action and reap the financial rewards.
1) The More You Mail, the More Money You Make
Here’s something that may surprise you, the more blasts you send out, the more monetizable your list becomes. Keep making offers to your list with emails written in your own voice, and you’ll make money while filtering non-interested parties through their unsubscribing.
2) Twitter is Adwords-of-Mouth
If PPC is AdWords, Twitter is AdWords-of-mouth. PPC and Twitter’s similarity is that they’re really good lead generation tools, but really crap when it comes to sales pages. Like PPC, use it to build your list, not direct linking it to your affiliate link and hope to God for some sales. Twitter is pre-selling, not selling.
3) Work Ain’t Life
There were times during the past few months that I approached burn-out. Setting up a business from scratch is like giving birth to a baby… You invest your heart and soul for relatively little return. Remember that if you fizzle so does your business, so keep tabs on your mental health by taking constant breaks and vacations to stay refreshed.
4) BAD NEWS!
Through extensive testing, paparazzi headlines in the vein of National Enquirer or the Sun works wonders for your response rates. The press knows that well, negativity sells. Human nature is just inherently attracted to train wrecks. Inject a dose of doom and gloom into your sales letters and emails and enjoy positive returns.
5) The Answer is “Yes”
What’s the best traffic generation method? PPC… CPA… SEO… Banners… The answer is yes…. yes… yes… yes… All marketing techniques work, you just need to know the best practices. Master them one at a time with careful testing but master them all. The more mediums your customer encounters you, the more response they will be.
6) The E-Myth Revisited
Michael Gerber wrote what experts deem the “entrepreneur’s Bible” many years ago. The main thrust was most entrepreneurs work in their business, not on their business. This means most business owners get trapped in the day-to-day rather than doing things that actually bring profit like sales or maintaining JV relationships. Work towards outsourcing and begin to focus on the things that matter.
7) Your Online Marketing is Already Outdated
By the time you’re reading this, your closely-held SEO and PPC strategy has already halved in effectiveness. The internet marketing scene changes at the speed of light and you need to keep up. Keep track of the trends and what guru’s tout as the Next Big Thing because you know what? Cut through the hype you realize they’re right.
8.) Don’t Put Your Eggs in One Basket
Twitter is notorious for going down when you need them the most. I was in the prickly spot of having my rice bowl cut off simply because I could not do any money-getting efforts on my one-and-only marketing medium. Ouch. Diversify. Stop relying on ONE traffic method and you’ll be invulnerable to Google Slaps, Twitter Fail Whales and other system failures.
9) Above-the-Fold Placement, Above Average Results
When it comes to anything email marketing related, anything above the screen where the reader does not need to scroll down is the most optimal. So set up squeeze pages and landing pages that are strictly one-pages. Short emails tend to work better as well when you place all your copy above the fold. Test it and let me know.
10) The Microcosm Traffic Method
What’s a microcosm? A microcosm is a mini-ecosystem that’s a representation of the larger ecosystem as a whole. Google loves that–a huge network of sites that’s a hub of activity as a representative of that niche. When I implement this scientific principle into my traffic generation strategies, my results went through the roof. Watch this space when I unveil my master secret to the world.
11) Twitter is Better Than Conferences
Most experts say JVs you find at conferences can boost your profits through the roof. I say Twitter can have the same effect–minus the travel and accommodation expenses. I had not left my native country of Malaysia, but I’ll been securing speaking gigs and strategic alliances nearly effortlessly. Put your social skills to work and see the results.
12) Cling On to The Vision
The online marketing world works very much like the bricks-and-mortars one… There’s a lot of elbow grease involved and a lot of hard work. You can make money in your underwear, but that doesn’t reduce any of the blood, sweat and tears involved. In the times of maximum effort and minimum return, you need to hold on to Magnificent Obsession of why you’re doing what you’re doing.
13) The Magic Ratio
Getting responsive leads isn’t really a mystery–Give them things of value to soften up their credit crunch-harderned defenses, and then make an offer relevant to their needs. The ratio of value to offer differs from medium to medium For emails its 1:1. for Twitter is 5 value-laden tweets for every 1 self-promotional one. Your results may vary.
14) The Medium is the Message
You can’t take what works in one medium and apply it to another. What is acceptable as sales letter copy is downright intrusive as an email. That’s why you may be getting poor results with your social marketing. Each medium has its own tone, manner and language. Learn them and you’ll see stellar results coming from every front.
15) “You” Rock
Human beings are essentially self-serving creatures. That’s why the word “you” is the most alluring one in the English language. Good copy is about them, them, them. What your product or service can do for them. In fact, the easiest way to hypnotic copywriting is to use “you” as much as humanly possible in your copy. Try it.
16) Twitter = Traffic Domination
Once you mastered writing compelling tweets (something taught in the Twitter Salvation System), driving traffic to your website or blog is one of the easiest things on the planet. ReTweeting gives you viral traffic you otherwise can’t tap, and its all FREE traffic anyway. That’s how I own 60% of the entire Most Viewed Articles on EzineArticles for all my categories. Unfair advantage, I know.
17) Step Up Your Bum Marketing
Bum Marketing was one of the big buzzwords of the past few years… Write an article, direct them to your affiliate link, collect commissions. Unfortunately, this method has lost a lot of its effectiveness over the past year or so due to the massive increase in bum marketers. So ramp up your game, outsource your articles, spin them all and submit more unique articles to as many article directories and web 2.0 properties as possible. Which brings me to the next point…
18) Quantity, Not Quality
Quality content may be nice, but unfortunately, Google does not really distinguish quality content from mediocre ones. Google rewards consistency of unique content rather than the awesomeness of them. Do ensure that they’re somewhat passable in quality, but eschew Dan Brown quality writing for just loads and loads and loads of content in as may websites as possible.
19) Purpose Attracts
Humanity is repelled by purposelessness. Give a reason why to every aspect of your business–from the existence of your product to your offer to the tribe you created. Give your customers a purpose bigger than themselves, and you’ll raise yourself an army of word-of-mouth evangelists to spread your cause to the ends of the Earth.
20) Positioning Matters
One of the key reasons the Puppet Master has risen up the ranks in record speed is because of the unique personal brand I’ve created. If I were to become yet another Beach Bum or Everyman Marketer, I’ll probably will not experience the kind of results I’m getting, even with the same content. Ask yourself… What is the ONE THING you want to own in your prospect’s mindshare? And take the steps to own it.
21) Tweet in Blocks
This was one of the main breakthroughs in my Twitter marketing efforts. In the Twitter Salvation System I’ll reveal what blocks are the most effective and what content proves to convert the best. All I can say is that it has drastically simplified my Twitter lead generation and affiliate sales processes and increased overall profits by 34%.
22) The Other Side of Social Media
Most experts harp on the personal branding and customer connection side of social media. It’s all well and good, but you’re probably only experiencing a puny 17% of the upside if that’s all you’re using social media for. Google LOVES social media sites, and they’re amazing for backlinks. That’s one of the components of the Microcosm Traffic Method I’m working on, and you’ll start seeing social marketing in a new light real soon.
23) Twitter for SEO
On the subject of SEO, Twitter is often overlooked by Search Marketing experts because they don’t give any link juice. However, like Youtube and Facebook, their PageRank score is through the roof. Just do a few RSS submissions and social bookmarks and you’ll start seeing your tweets rank in the SERPs. My personal Twitter account is a Pagerank 5 site at the moment from this method.
24) Transcription Riches
Article writing can be tedious process. Unfortunately, it is also an essential one, because it is one of the key ways of getting traffic. Here’s a trick, record yourself talking, send your audio to Elance and get transcriptions done. Now you can cut-and-paste portions of the transcrips for instant articles!
25) The Fortnight of Fandom
Studies have shown your leads are hottest starting from the day they sign in and start tampering off after the 2 week mark. This apply for Twitter, Facebook and autoresponder marketing. That’s why the first 2 weeks should be the site of your most vigorous promotions. Strike when the iron is hot, that’s the most effective window of opportunity you got.
26) Facebook Followers are Different from Twitter Ones
Even in similar sites and the same niches, your followers respond differently to different topics for the different sites. That’s why I don’t really encourage the Twitter-to-Facebook app that’s so popular. You could be wasting your hot links on Twitter on a Facebook audience that’s disinterested. So find out what each of them want individually, and give it to them.
27) Even in Social Media, It’s About ROI
My pet peeve with the whole social media phenomenon is how much hype is thrown around but people have little results to show. When it comes to Twitter, Facebook, FriendFeed, Youtube,etc… you still need the numbers… A marketing channel is only one when it can be measured. By all means jump on to the bandwagon, but have your metrics in place.
28) People ReTweet Before They Read
This is killer. People tend to retweet stuff before they click on the link. It may sound insane but with the amount of noise on Twitter, they make snap judgements about what they pass on to their followers. Retweetable content includes lists, quotes, and weird/curiosity type tweets. Try constructing your blog post as a list and experience a surge of viral traffic.
Bonus Tip:
29) Never Compromise On Your Marriage
In the midst of busyness, it is possible to neglect your spouse. It was a wise pastor who once said with a strong marriage, you can conquer the world. But if you have a weak one, even minor obstacles seem like major ones. Keep your marriage strong and you’ll rise above the pressures of life.
That’s the condensed version from me, we can sit down over a cuppa if you’d like to hear more 
Do let me know your thoughts –for example, which of these tips do you find the most helpful? Would love your feedback in the Comments Section below.
Also… as a related aside, there’s only 24 hours left till we close out our Puppet String Marketing Birthday Promotion….
Get up to 41% off all Puppet String Marketing products.
P.S. If you already own one of either Twitter Mind Control or Twitter Salvation System, please email me at puppetstringmarketing [at] gmail [dot] com. We’ve had a few such requests and so we’ve prepared an extra special “ala carte” deal for you.
