taken from thetechherald.com

For many parents in the 21′st century, Facebook, Twitter and the like have become terms that they hear from their kids daily. If you are informed parent, you probably already know what these sites are all about.  The issue that has presented itself now is how young or how old should kids be before they are allowed to enter these social networking sites. Should there even be such an issue? What’s the big deal anyway?

The bottom line is social media can be useful in communication. These days, even teachers are using these sites to post assignments and even exams so it’s not really all about fun anymore. With this in mind, should parent’s allow their minor kids to get connected to these sites? The key is teaching them to be responsible. Like one of the Coronado Mum’s Council members Morgan Benzian puts it:

Rather than turn the issue of social media and the Internet into a debate, I think it’s a wonderful opportunity to adopt an open-door policy and encourage communication. We should teach our children about how to use social media and the Internet effectively and with caution.

Since there is  an increase in the instances of cyber attacks, parent’s ought not to feel like they are invading their kid’s privacy if they set some rules about social media. Here are some practical things that can be done in this regard.

• Take charge. No doubt, your kids’ won’t like the idea of having you among their friends but since they are underage and are still under your control, you have the RIGHT to do it. Make them understand that if they want to get involved with these sites, they would have to come to terms with the fact that you will be  there to monitor them. The truth is, simply becoming their friends on Facebook will be good enough reason for them to ‘behave well’ online.
• Be open. If you discover that they have posted some ‘improper’ photos online, let them know. Kids are usually unaware of the long term effects their posts or photos may have. Many company’s are now carrying out background checks with the use of these sites. Explain to them that their reputation will be affected by what they post there.
• Teach them respect. Kids may  have the notion that they can get away with stuff online since it isn’t in person. The truth is whatever you do on these sites says a lot about you. Make your kids understand that positing harsh comments may get them to fights and ruin their reputation.

Most kids today have grown up with the internet. Social networking has in effect become part of their lives and we can’t see any hints that this is about to change. You can still be a ‘cool’ parent and let your kids’ use these social media sites while protecting them at the same time.

Read the source article here.

The Grammy’s are upon us once again.

Of all the nominees in the running, the one that has caught my attention the most is Lady Gaga.

In case you haven’t heard of the eccentric entertainer, you probably been living under a rock. In fact, in the news recently there was outrage over the fact Lady Gaga couldn’t be nominated in the Best New Artist category due to a technicality.

Having said that however, she had a decent haul of 5 nominations, including Record and Album of the Year. Yet what’s even more remarkable is how rapidly  she rose to fame in such a quick time. Within the space of a year she has been hailed as the next Madonna and is on track to becoming one of the fastest rising stars of all time.

This reminds me a lot about affiliate marketing on Twitter, strangely enough. For one thing, I believe Lady Gaga is one sharp marketing genius. But here’s the other 3 quick explanations of the similarity between Lady Gaga and Twitter affiliate marketing:

1) Your Tweets Must Look Like Lady Gaga’s Outrageous Costumes

Love her or hate her, you definitely can’t forget those crazy fashion statements courtesy of the Haus of Gaga. And that’s in a existing crowd of extreme fashionistas.  In the same manner, your tweets need to stand out in the sea of noise. Promo and advertising tweets are just going to be plain ignored in a realm where every spammer has taken advantage of Twitter’s ease of registration and has tweeted the heck out of your already overwhelmed prospects.

2) Your Links must Sound Like Lady Gaga’s Catchy Songs

To me, Poker Face is one of the catchiest songs of the year. And that single epitomizes the rest of Lady Gaga’s catalog. Great dance songs that add color to people’s drab lives. Your links must do the same thing. It must add value and flavor to your follower’s life. People are not going to stick around to click on your promotions unless your Dell, Zappos or something like that. Give them a reason to stay by consistently tweeting cool inks.

3) Your Promotions Must Feel Like Lady Gaga’s Live Performances

Have you ever seen Lady Gaga’s performance? Her spectacular theatrics are more performance art than anything resembling a conventional concert. In the same manner, you got to adopt the same attitude when it comes to your promotions. Your affiliate marketing efforts cannot be the same as anyone else, or else it gets treated with indifference. How come 2 affiliate marketers can tweet the same promotion and one makes 10 times more? The difference lies in the secret sauce revealed below…

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ADMIT IT: Who here is actually successfully using Twitter for affiliate marketing? Who here is actually making a killing with every tweet they put out?

If you’re one of those who sheepishly put up their hands, don’t worry, because you’re not alone.

Frankly… Judging from the kind of terrible affiliate marketing examples plaguing the Tweetasphere, I don’t blame you.

It’s almost like Twitter’s ease-of-use and real-time function is both its biggest blessing and curse. Sending one tweet takes only 20 seconds or less. And making even tens of dollars from such minimal effort seems rather alluring. Yet the end result is a lot of noise and very little conversion. As a result, you get travesties like:

• Endless bots with sexy fake photos sending endless tweets to random unconnected Clickbank offers…
• Or those annoying @username messages where you get a supposedly personalized message from strangers that end up with yet another CPA offer…
• Or one of those Twitter affiliate marketing home study courses that advocate connecting RSS feeds to their Twitter account as the the ultimate way to getting a big fat commission.

It really shows the level of cluelessness in the social media scene, doesn’t it?

I don’t mean to bash my fellow marketers perching on my high horse. Nosiree. After all, I myself was guilty of those sins once upon a time.

And yes, I didn’t exactly get rich using those despised tactics either.

I have since reformed. And I have now tested and tracked my wait to rapid Twitter profitability.

I must confess… I’m not making millions of dollars from using Twitter for affiliate marketing. There are FAR SUPERIOR ways to increasing your bottom line.

Yet done right… You can make a nice supplementary autopilot income on Twitter… Provided you know what to do…

I’ve been working on something that helps the average marketer become a Twitter Superaffiliate. After humiliating trail and error and intense testing and tracking, I have discovered a template for affiliate marketing on Twitter that’s both effective and profitable.

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Watch this Twitter Marketing video now. Click to play.

There’s a Twitter marketing myth that’s really prevalent in the Twitter community, and it goes something like this:

“It’s about the quality of followers, not the quantity.”

Their rationale is, who cares if you got thousands of Twitter followers if nobody cares what you have to say.

I admit, there’s a grain of truth. If all you do is harvest followers, you’re nothing but a spammer. But here’s why this reasoning is flawed…

No matter how much so called quality Twitter followers you have, the dismal percentages remain the same.

2% click-through rate. 5% if you’re lucky.

Here’s 3 surprising reasons why:

1. There’s too much noise. Your followers follow hundreds of others. Hence  your tweets being lost in their tweet-stream as thy’re assaulted by noise.
2. Not everyone is on at the same time. The US has six different time zones. Then there’s the rest of the world. People wont see your tweet because they’re not online at that time.
3. Your followers are not targeted. People can follow you over a Chuck Norris Joke as much as sound marketing advice.

So here’s the deal, Guy Kawasaki says…

“Twitter is a numbers game.”

To overcome lower response rates, you need to get more followers to compensate that lack. And the good news is Twitter is phenomenal when it comes to generating leads really fast.

You see…

• The more followers you have, the more influence you wield.
• The more followers you have, the more chances of RTs.
• The more followers you have, the more SALES you make.

Here’s the simple answer that make pumping the numbers so much easier.

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