I was walking down the a busy street with my lovely wife Laura on the way for lunch yesterday.

On the way, I saw a disheveled old man with tattered clothes and a prosthetic leg, hawking small packets of facial tissue by the alley.

We put a few dollars in his cup and proceeded to the restaurant.  

For some reason, I was thinking about the one-legged man, so I took away lunch for him. I went to his little corner to hand him his meal.

To my surprise, the one-legged man was crouching in the corner and  weeping. I rushed to his side and asked him, "What’s the matter?"

His answer SHOCKED me to the core…  It sounds incredulous but I kid you not:

-> Someone STOLE his facial tissue packs and ran away! <-

I feel a surge of anger even as I type this. How can anyone who calls themselves human stoop to such lows? 

Anyway, I gave him some money and took down his address. I have brought his case up to the Welfare Department so here’s hoping something can be done about his predicament.

I’m praying that things will get better for him from here on.

I actually broke down and cried as I drove home because I really wanted to do something more. Then my typically wise wife said something rather profound…

*Doing something is the beginning of doing something more.*

And that’s the point of this post.

The great Gandhi has a famous saying: "Be the change you want to see in the world."

If you want to make a difference in your life, business or financial situation. If you want to impact your family, the poor or even the world… You need to do something. Anything.

That step of faith can change someone’s life. Your business. Even your future generations to come.

If you want to see a change in your finances, in your homes, in your charities, in the things that are near and dear to your heart, you need to start becoming the change.

Take action. Rise up. Swallow that frog and start claiming life on your own terms.

Doing something is the beginning of doing something more.

And in case you didn’t know, we just flung open our doors to the Twitter Salvation System 2.0.

If you’re even remotely curious on how to unleash the lucrative power of Twitter in your marketing, I invite you to check it out. Hurry, only 503 units left.

Doing something is the beginning of doing something more. Get started today.

Swine Flu is the latest epidemic that’s hitting the news and causing worldwide panic, following the likes of Ebola, Bird Flu and J.E.

Already, it has already caused much chaos.

In a few short days, Swine Flu caused as many as 103 deaths in Mexico, and an additional 1,614 reported cases have been reported in Mexico.

In the US and across the world, emergency measures had been used to contain the virile spread of the virus. In fact, you see people wearing flu masks at a lot of the State airports, uncannily akin to a scene out of some killer disease apocalyptic future.

Now picture this, if you give it a positive spin, don’t you wish that your marketing messages had that kind of viral power?

Imagine sending out a promo link or blog post and getting 2,000 impressions in less than 5 minutes—without spending a red cent on PPC?

Or generating highly targeted traffic at will with all of a minute’s work? Or getting your name or brand spread across the far-flung corners of the web and hauling a treasure chest of profits?

You probably know the answer—Twitter. There’s a reason why is everyone and their grandmother is hyping Twitter as the ultimate viral tool. At least far better than those forced “tell-a-friend” scripts that fell flat on its face a little while back.

However, you might be wondering if this is—as expected by marketing press—sheer hype. You might be thinking, “why aren’t I getting the kind of ReTweets and Digg-effect traffic that the Big Guns like Mashable and Guy Kawasaki seem to enjoy?”

Of course, the fact they have hundreds-of-thousands of followers does help, but what about the rest of us? Some of the most viral-friendly Twitterers are in the achievable 5-6k range. Of course, I get an unbelievable a mount of traffic to my sites as well, 2-3k in a week or so. Free.

(Incidentally, I have mastered the art of getting as much as a thousand followers a day. But more of that in a bit.)

Here’s why.

The mantra of both my course, the Twitter Salvation System and my marketing is this, “psychology, not technology.” You may have the latest nifty Twitter tools that can enable you to spread your message spread far and wide, but if you can’t grasp the Twitter user’s mindset, you’ll never be able to sell a dime.

Here’s a radical theory… The more your viral marketing imitates the traits of an actual viral outbreak, the more widespread your messages can get. You find out more in a minute.

I got at least a dozen secrets to why I’m called “The Master Fisherman”, that I’m able to get the elevated clicks, response rates and ReTweets I do. Here’s just 3 of them—based traits off the “Swine Fever” virus explosion.

1) Mutation

Why the Swine Fever virus is so scarily contagious is because it is a mutation. Startlingly enough, the virus contains genetic code from bird, swine and human.

As a result, what originated as a bird flu strain mutated in pigs and is now able to spread into human form—with deadly effect.

The key factor to its spread is because of the virus’ ability to take new form. In the same way, your generic marketing message will get more potent when you combine it with new ideas to create something irresistible to the human attention.

Here’s a simple formula for you. Take a generic benefit and combine something TOTALLY unrelated to it. The mind is attracted to incongruence, as a result you click through something you perceive is weird, bizarre or curious.

So why not exploit this neurological quirk?

All you need to do is this:

Take a benefit like Twitter marketing, and you can write a Tweet that reads like “The Secret to Marketing on Twitter.” Solid, although unspectacular.

Now, let’s think of something that’s TOTALLY different from Twitter. Well, I just watched Charlie the Unicorn (which incidentally is a huge viral hit on Youtube). So now your Tweet can read like this:

The Miserable Unicorn Secret to Marketing on Twitter link Plz RT

Doesn’t that sound more intriguing? Something that makes it something somebody wants to pass on. Mutation is the shortcut to Twitter success.

2) Carriers

The Swine Flu would have lived and died with the pigs. Unfortunately, farm-hands handle them, and it spread to them. Internationally, it spreads to the handlers in various countries.

And then the morbid gifts go on, and the virus now spreads across the world.

So what makes the virus spread? Carriers. People who are susceptible to disease at that point in time and pass it to others.

In the same way, some of your followers are more predisposed to ReTweeting and forwarding your stuff. In fact, 80% of my Tweets are RTed by 20% of the same people over and over again.

So how do you infect them? Easy. Find out what they want and give it to them over and over again. It may seem strange, but the more your feed them their diet of interests, the more zealous they would be for your Tweets.

Crazy but true.

The Twitter Salvation System has several ways how you can read your prospect’s mind and make them fall in love with you—you are now their Tweet Knight in Shining Armor.

3) Sneakiness

One advantage that the Swine Flu virus and other epidemics have over us humans is the element of surprise. It’s because they take the form of everyday flu. Often when they realize it’s already too late.

Often, there are some human fatalities before people discover that a brand new disease is on the rise. By then, it has the potential to already be a worldwide scourge.

In the same manner, Twitterers often have a knee-jerk reflex to things, before they realize the actual content of the Tweet.

You read that right. Tons of Twitterers forward Tweets without actually looking at them. They make a snap decision in their mind’s eye and before you know it, your message is RTed by hundreds, even thousands of folks.

So how d0 you replicate that?

Easy. You write your Tweet to match the dominant emotion of your followers.

Dominant Emotion is the overall mindset and hot topic of the day that are top-of-mind for your prospects. The closer you are to them, the quicker they spread because its of relevance to them.

As a result, they spread Tweets on a subconscious level because it’s a topic that’s on their mind.

For example, one of my most successful Tweets ever contained the word “Oprah” in it. Because Oprah on Twitter was the biggest news, I have gotten a whopping 119 RTs and nearly 2000 click-throughs in a space of 5 days.

Not bad for a no-namer.

As you can tell, that’s why I used the term “Swine Flu” in my blog post title. It’s because I want to make sure each and every piece of marketing material I send out becomes a viral hit.

… Wait, did I just say marketing material?

Yes, I must admit I am selling something. And what I’m doing now is to whet your appetite. Twitter Salvation System 2.0 is launching tomorrow, and I’m working day and night to have all the components in place.

However, instead of doing tired “Buy or Die” tactics, I decided to give you some sound advice to demonstrate the full potential that my little labor of love can do for your business.

Indeed, I used the very same principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money. And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.

Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:

• How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
• How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
• A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton  and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.

Here’s the thing. There are strictly limited copies available.  We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.

There’s been a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around.

You’re in? Great!

Your Twitter Salvation is Here

This is the (literally) million dollar question everyone has been asking since Twitter started.

And man, have we seen all nature of attempts to profit from this hot micro-blogging platform.

Tweeter Getter and its dozen variants. Magpie. TweetAds. Spam accounts either with fake gurus or fake women tweeting links to Robert Allen’s latest shindig.

Now… We can buy “Featured User” spots on certain popular Twitter tool websites so that we can have our mug pasted for hundreds, even thousands of potential follows.

You know something?  I smile and shake my head whenever I get one of those “Getting 16k followers in a month DM’s”, and when I click on their profile, they have around 40-50 people.

Poor souls who’ve been conned into buying the dream of massive Twitter viral success.

Yet, marketers are a persistent lot. They may be thinking, “Surely we can squeeze money from something that’s such a wild media phenomenon.” Must be something to do with Oprah.

It could be the demographics look promising enough. Predominantly in the 25-40 and 45-60 “deeper pockets” age range, more and more businesses are jumping on board the Twitter bandwagon in an attempt to tap those pockets.
In fact, Twitter is fast becoming the top B2B social media network in the world.

Maybe you’re on Twitter to do just that… To make some decent coin and sustain your business during this recession period.

But what’s the secret to making money on Twitter when hyperbole and chest-beating exist everywhere?

Is it to tweet your self-promo links as much as you can? Is it to network like a whirlwind? What’s the best way to make legitimate money on Twitter?
Well, let me propose an answer.

As a disclaimer, I’m not trying to proclaim I’m an expert or something. I’m just someone who stumbled on to Twitter in a moment of desperation, and managed to directly monetize it by launching a 5 figure business in under a month.

Anyway, here’s how you make money on Twitter…

You Tame the Animal Spirits!

Huh, what do I mean?

Let me explain.

A little known Keynesian economic principle that is gaining popularity this year—thanks to renowned economists Robert J. Shiller and George Akerlof— is something called the Animal Spirits theory. He basically says that the economy is directly influenced by “primitive animal instincts” like fear, hope and greed. In other words, the economy is driven by psychology.

That’s the reason why as fear increases, the economy gets worse and worse. Government policies are rendered ineffectual if the dominant emotions continue to escalate in paranoia and distrust.

What this means for you—and this obviously extends far beyond the realm of Twitter Marketing—if the problem is a psychological one… The solution is also a psychological one!

And in my opinion, Twitter is the single BIGGEST fear removal device on the planet. If you strategize correctly, every Tweet you send out can chip away at your prospect’s mental barriers and convert them into buyers in record time.

You see, what’s the opposite of fear? Trust. And how do you make people trust you? You demonstrate that you can be trusted!

A tweet to your blog post that displays your expertise. A ready answer in their time of need. A quote to motivate their day. Even just plain ol’ friendly banter…

All of a sudden, something magical happens. You actually see RESPONSE in your response rate. You get flooded with word-of-mouth recommendations. You achieve “Digg effect” traffic with your blog posts even though you’re not a power user.

And here’s the cool part…

Once you send out your promo links, you start getting mad sales. Your followers are actually not mad that you have a link to a sales page!

Heck, even your promo links get RTed over and over again.

Too good to be true? It’s happened to me many, many times.

Congratulations, you’ve just successfully tamed the animal spirits. Granted, it is pre-selling. But pre-selling has never been this potent nor this accelerated.

Every tweet has the ability to move your prospect through the buying process. And how many Tweets can you send a day? 50? 100? Carefully plan your Tweets and you could get hungry buyers from previously cold prospects in as little as a day.

In a few days, I’m going to reveal to you my Twitter-centric business model to generate an insane amount of leads and sales. They are the exact same strategies I used to fund my wedding and honeymoon –in under a month.

They are the exact same techniques that made me a recognized authority in my copywriting niche.

Here’s why.

The mantra of both my course, the Twitter Salvation System and my marketing is this, “psychology, not technology.” You may have the latest nifty Twitter tools that can enable you to spread your message spread far and wide, but if you can’t grasp the Twitter user’s mindset, you’ll never be able to sell a dime.

Instead of doing tired “Buy or Die” tactics, I’ll give you some sound advice to demonstrate the full potential that my little labor of love can do for your business.

Indeed, I’ve used the very same principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money. And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.

Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:

• How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
• How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
• A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton  and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.

Here’s the thing. There are strictly limited copies available.  We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.

There’s been a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around.

Claim your Salvation here

Stop the presses!

On Friday, Oprah sent out her first tweet, and in the space of 3 days, she had over 300,000 followers.

Twitter is now officially uncool. (Actually, I’m kidding there. :p)

But on a serious note, I personally believe that when Oprah Winfrey got on Twitter on Friday, that represents one of the most significant things to ever happen to your business and to your marketing if you are using Twitter as a marketing, branding and business channel.

I’d like to discuss with you 4 urgent reasons why Oprah matters to your marketing, and why you should take note and take action as quick as you can.

1. Twitter has just had the Oprah Effect

As you know, Oprah is one of the most influential people on earth. Love her or hate her, her endorsements have turned otherwise obscure books into New York Times best-sellers; she is the reason why The Secret is the world-wide phenomenon it is today as opposed to a niche viral video.

And now, Oprah endorses Twitter above Facebook and Myspace and all the other social media of before.

It doesn’t take a detective to know that whatever Oprah endorses becomes successful.

We can already see the spike she’s caused; over 1.5 million more users were added on Twitter because of her arrival.

Shaq, Ashton Kutcher, Demi Moore have used Twitter and brought it into the mainstream market, but Oprah has just stepped in to open the door to a much wider demographic.

And here’s why it matters to you.

1. Now you have a fresh audience on Twitter. Twitter’s grown immensely over the last year (1000%) and it’s probably going to grow another 1000% in the next few months because of the Oprah endorsement.

Hence the tipping point.

2. The second point is the acceleration of a trend that’s already growing on Twitter, namely that the older demographics are the first to get on board the Twitter wagon.

The 25-35 year-olds and the 45-60 year olds are by far the biggest users of Twitter right now, as opposed to teenagers or kids.

The Oprah audience is largely of this demographic as well.

This demographic has money, is eager to do business, and have the disposable income that marketers and businesses covet.

It’s not a fact ignored by many corporations either, because tons of brands are getting on Twitter.

Although Twitter has one seventh or one-eighth of the audience of Facebook, there are more businesses on Twitter than there are on Facebook already.

In short,

(i) You have a new dimension of audience on Twitter

(ii) And for the first time in history, this early-adopter/cusp of mainstream audience is a group of people with money; people with a financial security and disposable income.

That’s really good for business when you have a marketing channel filled with people who have the money to spare.

2. The Pareto Principle is now in Full Force

You see, Oprah’s audiences have been dwindling due to some mistimed moves.

Her audience has been dropping but she’s still the most influential person on television (as far as I know). But what is happening is a very clever strategy especially in the recession period: the Pareto principle, which is, as you probably know, 20% of your customers contribute 80% of your sales.

This means that if you have an existing brand like Oprah or you’re a small business owner and you’re actually getting people to follow you or to subscribe to your Twitter channel without much promotion or pushing, or just by promoting it to your customers, they probably fall into the 20% of your customers because they’re willing to sign up to what they know if a marketing channel and they’re interested in what you have to say.

Twitter succeeds in being a filter of sorts between the 80% of your audience who don’t care so much about what you have to say vs. the 20% of your audience who really care and actually sign up to be hit from multiple marketing channels with more marketing angles by you.

This is really good because as you know, 2 out of the 3 ways to make money are (i) to sell to an existing audience and (ii) to increase the size of purchase for every transaction. Twitter does that really well; it creates a pre-sold audience that’s already interested in you and can create a 20% that’s already interested in you just like The Cult Of Mac.

And Oprah knows that — she knows who her 20% are, as opposed to the 80% nominal viewers; she knows who the consumers are who’ll buy from her over and over and over again.

As you know, the backend sales will normally surpass the front-end ones, and it’s this 20% of your buying population who’ll do that.

Twitter easily and effectively separates the nominal 80% from the 20% of raving followers.

And the beauty of Twitter is that through certain strategies, even that 80% who may be lukewarm to you on Twitter can be converted into your 20% raving followers ratio.

3. You — Like Oprah – Will Now Know What People Want

Oprah now has what is probably the most effective channel of knowing what people are thinking of or about at the moment. Remember that I’ve said before that Google is good for what people are searching for at the moment, while Twitter is good for what people are thinking of at the moment.

No market research is as immediate and as precise as what’s happening on Twitter at the moment.

Oprah now has all that information; she would know what her 300,000 fans have to say; she’d know their thoughts by simply using the ultimate, free research tool: Twitter.

If the celebrities are going in, in full force, to get this direct connection with their fans on Twitter, it’s best for you to go in and to know your customers in a more intimate way too because on Twitter you’ll probably have people tweeting you their hopes, dreams, fears — uncensored and in a very safe and personal setting.

As you may know when it comes to marketing research and focus groups, a lot of focus groups don’t really work simply because people in that kind of setting will give an answer they think you want to hear as opposed to what they really think.

On Twitter, it’s uncensored and spontaneous; you get a true feel for your market’s demographic and you can craft marketing angles one after the other to create really excellent response results.

4. You still have room to dominate this marketing channel

Stephen Pierce, the great internet wealth expert and motivation speaker said something really interesting recently. He said that it’s easier now to dominate channels that it is to dominate markets.

What does that mean? It means that it’s easier now to dominate a certain channel of marketing for a particular niche as opposed to dominating the niche itself (unless of course the niche is really small and is at its beginning stages).

We’ve reached a point where nearly any and every niche is crowded.

You go into the marketing niche and there’s a thousand pretenders; you go into the financial niche and there’s a thousand other people competing for your share.

What you can do is be an authority in a specific marketing niche. And because of the newness of Twitter and because of the pioneering aspect of Twitter you can go on Twitter now and be the expert in your field for that particular channel.

Because of Twitter’s mainstream acceptance, when you position yourself as a Twitter expert, you have a large inbuilt list of buyers and prospects that you can reach out to that will see you as an authority, as the channel expert in your field on Twitter.

There are many ways to dominate this channel, and many ways in which you can position yourself as an authority.

For me, the world of copywriting is somewhat saturated, but on Twitter I am my own man; I am ‘the king’ of copywriting and email marketing with close to ten times the followers of most copywriters on Twitter which gives me credibility in this niche on Twitter.

Twitter has given me the authority and the edge I otherwise wouldn’t have if I’d followed the traditional route.

That is why I urge you to sign up today so that you can dominate Twitter so that no one else can. This is first-mover knowledge, it’s first-mover intelligence whereby I teach you how to dominate Twitter, to be a Twitter expert and to claim your market share as much as possible.

It’s so easy to get really big on Twitter simply because it’s easy to get new followers fast.

Just tap into my secrets to find out how you can be wildly successful on Twitter.

The mantra of both my course, the Twitter Salvation System and my marketing is this, “psychology, not technology.” You may have the latest nifty Twitter tools that can enable you to spread your message spread far and wide, but if you can’t grasp the Twitter user’s mindset, you’ll never be able to sell a dime.

Instead of using tired “Buy or Die” tactics, I give you sound advice and demonstrate the full potential that my little labor of love can do for your business.

I used these principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money.

And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.

Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:

• How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
• How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
• A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton  and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.

Here’s the thing. There are strictly limited copies available.  We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.

There’s been quite a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around.

Your Twitter Salvation Is Here