by SalvationSystem
For sure the name Zynga sounds familiar and you’ve definitely seen it somewhere. The company is known for it’s interactive games like farmville and has since become a very successful company whose value has been said to be as high as $15-$20B according to a source.
The company plans to raise from $1.5 billion and $2 billion in its first IPO opening. But let’s take a few steps back-what’s an IPO anyway?
Initial Public Offering is when a company issues common stock shares to the pulic for the first time. It’s common to new and small companies who want to expand and gain more revenue. What will a company get out of an IPO? In a word MONEY.
Unlike the way shares are normally sold and bought in the exchange, the money will go directly to the company. This is what makes it very appealing to a ‘new’ company like Zynga. As to how it will fare? Well, it’s undeniable that it does have the potential of becoming a huge success especially with the way social networking sites in a way ‘depend’ on it.
According to the Reuters report, “A few months ago, Zynga’s annual revenue was estimated to be about $1 billion, according to Sterne Agee analyst Arvind Bhatia who has said that the number could be higher now. This estimate would be higher than LinkedIn’s annual revenue.”
Zynga is based in San Francisco, California. As of this month, the company’s games were played by more than 270 million monthly active users on Facebook.
by SalvationSystem
Credit:divessi-indo.com
Let’s face it-KEEPING customers loyal to you is much harder than FINDING them. You may simply have been the people they came in contact with when they needed your services but it doesn’t really mean that they will close their doors on using your competitors as well. How can you get your customers to be loyal to you and only you?
Social media can be a huge help in this area. You can use your Twitter, Facebook, LinkedIn and all to make sure that your customers stick to you. Here’s why this will work.
- If you have a brand on these sites and connect with your customers, they will likely share this with friends. In short, simply showing some appreciation and getting them to be connected will be all you need to get even more customers! It’ll be as good as ‘using’ them to market for you.
- People will more likely choose their word over yours. Being a company, you will only sound like you are after more customers but from somebody who has tried your services, they are more likely to believe.
There you have it. With social media around, keeping your customers loyal to you doesn’t have to be difficult. Simply create a page, get connected to keep them interested and even get them to share you with friends.
Read more here.
by SalvationSystem
Have you ever wondered just what makes people ‘like’ or ‘share’ stuff? It’s definitely not random so just why do people decide to ‘like’ one thing and not the other? The answer is really interesting.
In a nutshell, this is what was discovered in a recent research done on the matter:
If something results in higher physiological “arousal” because of action or emotional stimulus, then you’re much more likely to share it—it’s actually built into our nervous system, working unconsciously.
This takes social media marketing to a totally different level! The way you word whatever you are trying to sell or promote matters to the nth degree. So how exactly can you get people ‘aroused’ so that they ‘like’ or ‘tweet’ what you share?
You have to get them EMOTIONALLY involved somehow. It may be by making them laugh, getting them angry(in a good way), or some other ‘positive’ emotion. Do this and they’ll ‘retweet’ and ‘share’ automatically even without really liking your product.
The thing to avoid here is those ‘negative’ emotions. You get them sad, depressed or neutral and you won’t have such good results. It really does make sense when you think about it:
What sites, links or pictures are you likely to tell your friends about? Yes, those that made you laugh out loud, or were somehow ‘contraversial’ in nature.
You don’t ‘feel’ anything, you don’t share it-it’s as simple as that. So start thinking how to get people engaged on an emotional level now!
Read more here.
by SalvationSystem
Credit:pcdatasecurity.com
It’s not only businesses that are finding it practical to promote their services on social media sites. A scary development has been reported on these sites-gangs are also using them to promote their ideas. Why should this be of concern?
Kids are online a lot of the time-we all know that. If they are leading ‘clean’ lives free from any ‘bad influence’ they may find themselves in the wrong crowd online. Parents therefore are advised to keep an eye on their children’s online lives.
Just what are these gangsters doing online? For one, they are posting videos on their activities such as beatings. They are using these social media sites to gain more members.
How can you know if your child has been influenced? One sign according to the experts is if your child starts wearing the same color for a long time. Gangs usually have color symbols so if your kid suddenly becomes a red or black fan-there might be something wrong.
ROCKVILLE, Md. (WUSA) – - Montgomery County Police say more local gangs are using social media to communicate with others, even coordinating criminal activity.
Officer Amy Daum said, “We used to see these kids flashing colors and gang signs in their neighborhood now we’re seeing them do the same thing on social media.”
by SalvationSystem
Credit:mashable.com
Now there’s no doubt that Social media has revolutionized the way we all keep in touch. From kids using it at home for keeping connected with their friends to those minor and major businesses finding ways to use it for their marketing-social networking has indeed become part of everybody’s life.
The fact is we owe a lot to social media and there ‘s no better way to show apprecation than to celebrate.
Toronto, O.N.; Las Vegas, Nevada; Reno, Nevada; San Jose, California; and its sister city Dublin, Ireland, have signed proclamations that declare June 30 Social Media Day.
Social Media Day is a global celebration of the technological advancements that enable everyone to connect with real-time information, communicate from miles apart and have their voices heard. We invite you to connect with fellow web enthusiasts by hosting a Social Media Day Meet up in your area. There’s no better way to celebrate the revolution of media becoming a social dialogue than by socializing with your online community offline.
Is this some ‘stupid’ idea people have come up with or can it prove to be useful in a way? Like the above statement describing what the day is all about says, it’s all about connecting with those you meet online offline.
It may indeed be one of the ways that you get to meet in person some of your favorite followers in person. And just why would you want to do that? Well, this is the only way we can keep social media a respectable way to communicate. It’s a chance to prove that online relationships can really be REAL.
Have a happy Social Media Day everyone!!
Read more here.
