Stop the presses!

On Friday, Oprah sent out her first tweet, and in the space of 3 days, she had over 300,000 followers.

Twitter is now officially uncool. (Actually, I’m kidding there. :p)

But on a serious note, I personally believe that when Oprah Winfrey got on Twitter on Friday, that represents one of the most significant things to ever happen to your business and to your marketing if you are using Twitter as a marketing, branding and business channel.

I’d like to discuss with you 4 urgent reasons why Oprah matters to your marketing, and why you should take note and take action as quick as you can.

1. Twitter has just had the Oprah Effect

As you know, Oprah is one of the most influential people on earth. Love her or hate her, her endorsements have turned otherwise obscure books into New York Times best-sellers; she is the reason why The Secret is the world-wide phenomenon it is today as opposed to a niche viral video.

And now, Oprah endorses Twitter above Facebook and Myspace and all the other social media of before.

It doesn’t take a detective to know that whatever Oprah endorses becomes successful.

We can already see the spike she’s caused; over 1.5 million more users were added on Twitter because of her arrival.

Shaq, Ashton Kutcher, Demi Moore have used Twitter and brought it into the mainstream market, but Oprah has just stepped in to open the door to a much wider demographic.

And here’s why it matters to you.

1. Now you have a fresh audience on Twitter. Twitter’s grown immensely over the last year (1000%) and it’s probably going to grow another 1000% in the next few months because of the Oprah endorsement.

Hence the tipping point.

2. The second point is the acceleration of a trend that’s already growing on Twitter, namely that the older demographics are the first to get on board the Twitter wagon.

The 25-35 year-olds and the 45-60 year olds are by far the biggest users of Twitter right now, as opposed to teenagers or kids.

The Oprah audience is largely of this demographic as well.

This demographic has money, is eager to do business, and have the disposable income that marketers and businesses covet.

It’s not a fact ignored by many corporations either, because tons of brands are getting on Twitter.

Although Twitter has one seventh or one-eighth of the audience of Facebook, there are more businesses on Twitter than there are on Facebook already.

In short,

(i) You have a new dimension of audience on Twitter

(ii) And for the first time in history, this early-adopter/cusp of mainstream audience is a group of people with money; people with a financial security and disposable income.

That’s really good for business when you have a marketing channel filled with people who have the money to spare.

2. The Pareto Principle is now in Full Force

You see, Oprah’s audiences have been dwindling due to some mistimed moves.

Her audience has been dropping but she’s still the most influential person on television (as far as I know). But what is happening is a very clever strategy especially in the recession period: the Pareto principle, which is, as you probably know, 20% of your customers contribute 80% of your sales.

This means that if you have an existing brand like Oprah or you’re a small business owner and you’re actually getting people to follow you or to subscribe to your Twitter channel without much promotion or pushing, or just by promoting it to your customers, they probably fall into the 20% of your customers because they’re willing to sign up to what they know if a marketing channel and they’re interested in what you have to say.

Twitter succeeds in being a filter of sorts between the 80% of your audience who don’t care so much about what you have to say vs. the 20% of your audience who really care and actually sign up to be hit from multiple marketing channels with more marketing angles by you.

This is really good because as you know, 2 out of the 3 ways to make money are (i) to sell to an existing audience and (ii) to increase the size of purchase for every transaction. Twitter does that really well; it creates a pre-sold audience that’s already interested in you and can create a 20% that’s already interested in you just like The Cult Of Mac.

And Oprah knows that — she knows who her 20% are, as opposed to the 80% nominal viewers; she knows who the consumers are who’ll buy from her over and over and over again.

As you know, the backend sales will normally surpass the front-end ones, and it’s this 20% of your buying population who’ll do that.

Twitter easily and effectively separates the nominal 80% from the 20% of raving followers.

And the beauty of Twitter is that through certain strategies, even that 80% who may be lukewarm to you on Twitter can be converted into your 20% raving followers ratio.

3. You — Like Oprah – Will Now Know What People Want

Oprah now has what is probably the most effective channel of knowing what people are thinking of or about at the moment. Remember that I’ve said before that Google is good for what people are searching for at the moment, while Twitter is good for what people are thinking of at the moment.

No market research is as immediate and as precise as what’s happening on Twitter at the moment.

Oprah now has all that information; she would know what her 300,000 fans have to say; she’d know their thoughts by simply using the ultimate, free research tool: Twitter.

If the celebrities are going in, in full force, to get this direct connection with their fans on Twitter, it’s best for you to go in and to know your customers in a more intimate way too because on Twitter you’ll probably have people tweeting you their hopes, dreams, fears — uncensored and in a very safe and personal setting.

As you may know when it comes to marketing research and focus groups, a lot of focus groups don’t really work simply because people in that kind of setting will give an answer they think you want to hear as opposed to what they really think.

On Twitter, it’s uncensored and spontaneous; you get a true feel for your market’s demographic and you can craft marketing angles one after the other to create really excellent response results.

4. You still have room to dominate this marketing channel

Stephen Pierce, the great internet wealth expert and motivation speaker said something really interesting recently. He said that it’s easier now to dominate channels that it is to dominate markets.

What does that mean? It means that it’s easier now to dominate a certain channel of marketing for a particular niche as opposed to dominating the niche itself (unless of course the niche is really small and is at its beginning stages).

We’ve reached a point where nearly any and every niche is crowded.

You go into the marketing niche and there’s a thousand pretenders; you go into the financial niche and there’s a thousand other people competing for your share.

What you can do is be an authority in a specific marketing niche. And because of the newness of Twitter and because of the pioneering aspect of Twitter you can go on Twitter now and be the expert in your field for that particular channel.

Because of Twitter’s mainstream acceptance, when you position yourself as a Twitter expert, you have a large inbuilt list of buyers and prospects that you can reach out to that will see you as an authority, as the channel expert in your field on Twitter.

There are many ways to dominate this channel, and many ways in which you can position yourself as an authority.

For me, the world of copywriting is somewhat saturated, but on Twitter I am my own man; I am ‘the king’ of copywriting and email marketing with close to ten times the followers of most copywriters on Twitter which gives me credibility in this niche on Twitter.

Twitter has given me the authority and the edge I otherwise wouldn’t have if I’d followed the traditional route.

That is why I urge you to sign up today so that you can dominate Twitter so that no one else can. This is first-mover knowledge, it’s first-mover intelligence whereby I teach you how to dominate Twitter, to be a Twitter expert and to claim your market share as much as possible.

It’s so easy to get really big on Twitter simply because it’s easy to get new followers fast.

Just tap into my secrets to find out how you can be wildly successful on Twitter.

The mantra of both my course, the Twitter Salvation System and my marketing is this, “psychology, not technology.” You may have the latest nifty Twitter tools that can enable you to spread your message spread far and wide, but if you can’t grasp the Twitter user’s mindset, you’ll never be able to sell a dime.

Instead of using tired “Buy or Die” tactics, I give you sound advice and demonstrate the full potential that my little labor of love can do for your business.

I used these principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money.

And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.

Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:

• How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
• How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
• A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton  and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.

Here’s the thing. There are strictly limited copies available.  We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.

There’s been quite a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around.

Your Twitter Salvation Is Here

Twitter gives you a lot of opportunity to be famous in your niche.

In fact, they seem to have an organic system that actually rapidly elevates you to maven-hood if you play by their loosely defined rules.

There are several ways to put your personal branding on steroids, but one of the best ways is through Follow Friday.

In case you do not know what Follow Friday is about, go here. This blog post however is for those who not just know what Follow Friday is about, but who also want to be the belle of the Twitter ball.

#followfriday

Getting endorsed on Follow Friday really reaps tremendous benefits. And it’s not just for stroking for your own ego, even though that’s nice.

For starters, you not only enjoy an easy way to gain followers, you get ‘em WARM. Master persuasionist Joel Bauer says that you “live vicariously through the opinions of others”. In other words, the more endorsements you get from an outside party, the more credible you become. As a result, those who follow you from a recommendation are  likely to be more predisposed towards you. Consequently, that means they are more willing to ReTweet your Tweets, listen to your (marketing) message and eventually–BUY YOUR STUFF.

Here’s something even more potent. Dr. Rachna Jain, president of MindShare and social media expert, says that familiarity leads to likability. This means that the more people see your @username appearing in Tweets, the more they’ll actually think you’re cool. This is because they’re thinking that if large amounts of people are endorsing you, you must be a pretty okay person. So even if they don’t bite the bait and follow you the first time round, they will EVENTUALLY come to you because they keep seeing your name everywhere.

I’ve personally experienced all the social proof positives. @emailcopywriter is a frequent fixture on the #followfriday listings, with an average 15-20 shoutouts from people per week. As a result, I’ve been making pretty brisk sales with my products–nearly exclusively through Twitter–since I not only get followers, I get FANATICS.

You probably think that you must do something really spectacular to get that kind of word-of-mouth treatment. Or be one of those internet celebrities. Far from it. Honestly, it takes very little to appease the human mind. Here are 3 shortcuts to pull off some voodoo to make your Friday the best of the week!

1) Give a lot of quotes, especially inspirational ones

For some reason, the human mind is attracted to inspiration. We live in big bad stupid world, so when it sees something that’s positive, insightful and thought-provoking, it’s like an oasis in the desert of the mind. Quotes get ReTweeted A LOT. And there is a measure of gratitude for the person who introduced the quote, which you can cash in on later. Becoming a treasury of quotes is easy; just log on to BrainyQuote.com, Tweet the quotes you like on the front page and voila, #followfriday magic!

2) Be a Twitter gossip

For perhaps obvious reasons, Twits dig Twitter-related Tweets a lot. Be it a how-to, news items or blog posts, anything Twitter related gets tweeted a lot. The rationale is simple–your followers are probably thinking, “I’m here on Twitter, so what I can do to maximize the Twitter experience?” They will appreciate any help they can get. Better still, you don’t have to come out with any of your own, just ReTweet someone else’s. Bonus if it’s in list form (3 ways, 5 secrets, etc). Lists are irresistible.

3) Get personal

Unless your mom is on Twitter (and mine is), you can tweet your hopes, fears, dreams, aspirations, failures, success, etc. Vulnerability is seductive and will set you apart as human in a world of bots. People are attracted to nudity. Do a twiptease dance and dazzle people with your heart-to-heart spell. DISCLAIMER: Just veer away from emo teenage brat territory, unless your target audience is other emo teenage brats.

Now, these 3 ways should get you more #followfriday recommendations nearly effortlessly.

But you know something? #followfriday is really child’s play, relative to the sheer moneymaking potential that Twitter can offer your business.

Through Twitter, I have made friends with the top dogs in my industry. Through Twitter, I have BECOME the top dog in my industry. Through Twitter, I have been able to carve myself a nice living when the world outside collapses. Honestly, right now I have to turn down projects since I already have so much on my plate.

There is such a wealth-attracting force to Twitter that goes beyond any “15 k followers in under an hour” BS or some rehashed Clickbank eBook.

With a few simple tricks, you can unleash 5 different income streams through this micro-blogging platform.  call on Twitter Marketing; monetizing Twitter the RIGHT way.

There’s too much fluff out there, it’s time to bring some proven techniques on maximizing Twitter for your business to the table. I want you to be sure that each and every piece of marketing material you send out hits its target point blank.

… Wait, did I just say marketing material?

Yes, I must admit I am selling something. And what I’m doing now is to whet your appetite. Twitter Salvation System is now available, and I’ve worked day and night to have all the components in place.

However, instead of doing tired “Buy or Die” tactics, I decided to give you some sound advice to demonstrate the full potential that my little labor of love can do for your business.

Indeed, I used these very same principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money. And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.

Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:

• How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
• How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
• A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton  and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.

Here’s the thing. There are strictly limited copies available.  We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.

There’s been quite a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around. Don’t miss your chance.

Twitter Salvation. Here.

One of the benefits of Twitter is spreading your personal brand like wildfire.

However, if you don’t have a compelling personal brand to begin with, you’re just wasting the immense word-of-mouth potential of Twitter.

here’s the thing–the marketing experts tell you all about the USP, your Unique Selling Proposition. Heck, even Jay Abraham credits himself for popularizing the term. So you use the USP as your branding device.

But is it really giving you the attention you deserve?

You see, when DM legend Rosser Reeves invented the term around half-a-century ago, the world was still relatively competition-free. So those who implemented the USP then went on to be wildly successful.

However, in a world of sheer clutter and information overload like hours, the USP is as good as gone. I mean, every other brand and personality has the same features and benefits as you do!

If you’re a life coach, there’s probably a million of you out there with the same benefit of empowerment.

If you’re a chiropractor, there’s probably a million of you out there with the same benefit of healing.

If you’re a marketer, well, don’t get me started.

As you can see, having a USP really doesn’t cut it in a world with nearly zero barriers of entry in every niche.

How bummed out are you feeling right now?

Good news. There is life beyond the USP.

You see, I worked in one of the biggest ad agencies in the world as an award-winning creative. And scoff all you like about “the big players don’t get marketing”, because when it comes to branding and positioning, Ogilvy, Saatchi and the rest of the gang are gods. And they have spent BILLIONS of dollars to get there.

And the biggest challenge they attempt to overcome everyday? How do you make a brand stand out in their niche in a world of saturation?

What I’m about to reveal to you is the Madison Avenue secret, a result of years and years of expensive research.

Here it is.

The Unique Selling Proposition is dead. But the Unique EMOTIONAL proposition is very much alive.

What is the UEP?

It’s  a concept that differentiates yourself in the prospect’s mind by a specific emotion you trigger, and not by a mere benefit.

When the prospect think of you, they associate you with a SPECIFIC emotion.

Let’s take the running shoes market for example.

Nike, Adidas and Reebok should have a hard time, shouldn’t they? I mean, a running shoe is a running shoe is a running shoe. Yet, you can tell them apart in your head.

Why? Because each of them manifest a different feeling within you.

For Nike, it’s “Just Do It”, about taking initiative and making something of your life.

For Adidas, it’s “Impossible is Nothing”, its the tenacity to overcome to most imposing of obstacles.

For Reebok, it was “I Am What I Am” and this year it was changed to “Your Move”. It evokes the feeling of the ball is in my court, and I ain’t going to drop it.

Are you getting something out of this already?

So have a think about the UEP and strategize on how you can apply it to your business.

In the Twitter Salvation System, you’ll be learning far deeper things about the UEP–how to generate a compelling one, how to tie it in directly to your prospect’s dominant emotion and how you can put your personal branding on steroids with just a few 20 second tweaks.

In the meantime, enjoy the rest of the videos and posts about using Twitter as they get done.

Don’t forget the contest to impress me still continues.

Just tell me how the UEP (or any of the blogged) principles can help your business and I might give you my Twitter Salvation System home study course for free.

Thanks, hope you got something out of this post today. Get emo with your prospects now!