Swine Flu is the latest epidemic that’s hitting the news and causing worldwide panic, following the likes of Ebola, Bird Flu and J.E.
Already, it has already caused much chaos.
In a few short days, Swine Flu caused as many as 103 deaths in Mexico, and an additional 1,614 reported cases have been reported in Mexico.
In the US and across the world, emergency measures had been used to contain the virile spread of the virus. In fact, you see people wearing flu masks at a lot of the State airports, uncannily akin to a scene out of some killer disease apocalyptic future.
Now picture this, if you give it a positive spin, don’t you wish that your marketing messages had that kind of viral power?
Imagine sending out a promo link or blog post and getting 2,000 impressions in less than 5 minutes—without spending a red cent on PPC?
Or generating highly targeted traffic at will with all of a minute’s work? Or getting your name or brand spread across the far-flung corners of the web and hauling a treasure chest of profits?
You probably know the answer—Twitter. There’s a reason why is everyone and their grandmother is hyping Twitter as the ultimate viral tool. At least far better than those forced “tell-a-friend” scripts that fell flat on its face a little while back.
However, you might be wondering if this is—as expected by marketing press—sheer hype. You might be thinking, “why aren’t I getting the kind of ReTweets and Digg-effect traffic that the Big Guns like Mashable and Guy Kawasaki seem to enjoy?”
Of course, the fact they have hundreds-of-thousands of followers does help, but what about the rest of us? Some of the most viral-friendly Twitterers are in the achievable 5-6k range. Of course, I get an unbelievable a mount of traffic to my sites as well, 2-3k in a week or so. Free.
(Incidentally, I have mastered the art of getting as much as a thousand followers a day. But more of that in a bit.)
Here’s why.
The mantra of both my course, the Twitter Salvation System and my marketing is this, “psychology, not technology.” You may have the latest nifty Twitter tools that can enable you to spread your message spread far and wide, but if you can’t grasp the Twitter user’s mindset, you’ll never be able to sell a dime.
Here’s a radical theory… The more your viral marketing imitates the traits of an actual viral outbreak, the more widespread your messages can get. You find out more in a minute.
I got at least a dozen secrets to why I’m called “The Master Fisherman”, that I’m able to get the elevated clicks, response rates and ReTweets I do. Here’s just 3 of them—based traits off the “Swine Fever” virus explosion. 
1) Mutation
Why the Swine Fever virus is so scarily contagious is because it is a mutation. Startlingly enough, the virus contains genetic code from bird, swine and human.
As a result, what originated as a bird flu strain mutated in pigs and is now able to spread into human form—with deadly effect.
The key factor to its spread is because of the virus’ ability to take new form. In the same way, your generic marketing message will get more potent when you combine it with new ideas to create something irresistible to the human attention.
Here’s a simple formula for you. Take a generic benefit and combine something TOTALLY unrelated to it. The mind is attracted to incongruence, as a result you click through something you perceive is weird, bizarre or curious.
So why not exploit this neurological quirk?
All you need to do is this:
Take a benefit like Twitter marketing, and you can write a Tweet that reads like “The Secret to Marketing on Twitter.” Solid, although unspectacular.
Now, let’s think of something that’s TOTALLY different from Twitter. Well, I just watched Charlie the Unicorn (which incidentally is a huge viral hit on Youtube). So now your Tweet can read like this:
The Miserable Unicorn Secret to Marketing on Twitter link Plz RT
Doesn’t that sound more intriguing? Something that makes it something somebody wants to pass on. Mutation is the shortcut to Twitter success.
2) Carriers
The Swine Flu would have lived and died with the pigs. Unfortunately, farm-hands handle them, and it spread to them. Internationally, it spreads to the handlers in various countries. 
And then the morbid gifts go on, and the virus now spreads across the world.
So what makes the virus spread? Carriers. People who are susceptible to disease at that point in time and pass it to others.
In the same way, some of your followers are more predisposed to ReTweeting and forwarding your stuff. In fact, 80% of my Tweets are RTed by 20% of the same people over and over again.
So how do you infect them? Easy. Find out what they want and give it to them over and over again. It may seem strange, but the more your feed them their diet of interests, the more zealous they would be for your Tweets.
Crazy but true.
The Twitter Salvation System has several ways how you can read your prospect’s mind and make them fall in love with you—you are now their Tweet Knight in Shining Armor.
3) Sneakiness
One advantage that the Swine Flu virus and other epidemics have over us humans is the element of surprise. It’s because they take the form of everyday flu. Often when they realize it’s already too late.
Often, there are some human fatalities before people discover that a brand new disease is on the rise. By then, it has the potential to already be a worldwide scourge.
In the same manner, Twitterers often have a knee-jerk reflex to things, before they realize the actual content of the Tweet.
You read that right. Tons of Twitterers forward Tweets without actually looking at them. They make a snap decision in their mind’s eye and before you know it, your message is RTed by hundreds, even thousands of folks.
So how d0 you replicate that?
Easy. You write your Tweet to match the dominant emotion of your followers.
Dominant Emotion is the overall mindset and hot topic of the day that are top-of-mind for your prospects. The closer you are to them, the quicker they spread because its of relevance to them.
As a result, they spread Tweets on a subconscious level because it’s a topic that’s on their mind.
For example, one of my most successful Tweets ever contained the word “Oprah” in it. Because Oprah on Twitter was the biggest news, I have gotten a whopping 119 RTs and nearly 2000 click-throughs in a space of 5 days.
Not bad for a no-namer. 
As you can tell, that’s why I used the term “Swine Flu” in my blog post title. It’s because I want to make sure each and every piece of marketing material I send out becomes a viral hit.
… Wait, did I just say marketing material?
Yes, I must admit I am selling something. And what I’m doing now is to whet your appetite. Twitter Salvation System 2.0 is launching tomorrow, and I’m working day and night to have all the components in place.
However, instead of doing tired “Buy or Die” tactics, I decided to give you some sound advice to demonstrate the full potential that my little labor of love can do for your business.
Indeed, I used the very same principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money. And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.
Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:
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How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
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How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
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A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.
Here’s the thing. There are strictly limited copies available. We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.
There’s been a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around.
You’re in? Great!
Getting endorsed on Follow Friday really reaps tremendous benefits. And it’s not just for stroking for your own ego, even though that’s nice.
