Credit: jboye.com

Making use of social media in improving the scope of your business has proven to be extremely effective. The only thing that you’ll have a problem with is creating the best and most effective process for your social media.  This will take quite a lot of time and money so it’s best that you make the best use of it. Here are a couple of useful tips that will help you.

1. Make the most of what you have. This involves making sure that your team does what is expected of them. A lot of money can be saved if you know how to utilize your resources instead of getting more and more workers.
2. Make your plan nimble.

Walter says, “The biggest issue is the amount of time it takes to make a decision internally. It is a time of ‘now marketing,’ or what I call ‘agile marketing’ — we cannot afford to spend too much time making decisions or creating elaborate processes of approval. We need to act quickly and nimbly; otherwise, the opportunity is gone forever. This is the biggest hindrance to digital creativity.”

“Most companies like an effective triage system to pass information around the company directing who will respond and how,” says Owyang. “As a result, more than one business group may respond to customers — reducing efficiency and of course, potentially confusing customers.”

3. Minimize tools and consultants. When it comes to tools, the fact               is that they usually perform nearly the same function. If you use all of                 them, you may end up wasting time with similar tools.Try and only use               one of each kind and use it to the full.

As for consultants, these only cost money so don’t use them  if you                        really don’t have to. The information they provide can usually be found             online so it may be better that you simply do some research.

4. Be a good learner. There are a lot of places that you can learn new                    stuff about social media. Join pages, forums and be on the look out for                  sites that offer valuable info on this.

These are just a few ways that you can make the most of your social media and avoid spending too much time and money on your marketing.

Read more tips here.

taken from developsocially.com

If you are to use social media to find potential customers online or increase traffic to your blog or site, you would need to start by getting involved in the right sites. There are really a handful of sites that you can choose to use for your online marketing but knowing how you can use these to your advantage is the key.This depends mostly on the kind of business you have. If you are after getting people’s opinions to help you make good decisions, then Facebook and Twitter are your obvious choices. Here are some sites that can aren’t very popular but will be a great help:

Insidefacebook.com

Though this isn’t an official Facebook resource it can help you interpret what’s happening on your Facebook page. The site offers informative stats about your Facebook page and can help you understand it better.

Formulists.com

This is a site that goes with Twitter. It’s a list creation and management tool that can allow you to create and update customized Twitter lists that update constantly. You can easily expand and manage your network with this site.

KnowEm.com

This site is a great tool that can check your brand or product name in over 550 popular and merging social network sites. Why would you want to do that? Well, you will be making sure that nobody uses your name aside from yourself. It’s in a way ‘reserving’ your name on all these sites.

Addictomatic.com

Instead of searching all your favorite social networking sites for the latest news and updates on your business, this site allows you to do this search on a single site. Simply create your own ‘hot topic’ and you’ll be able to get results on all those sites! Bet you didn’t know such a site existed.

Brandtags.net

This is something you would be especially interested in if you are a brand. The site allows you to enter a brand and search for what’s being said about it. It’s a great way to see how your reputation is doing online.

Keeping up to date with all the social networking sites that you are connected to can be a hassle. These sites do all the hard work for you.

For a complete list, check this article.

I’m a fitness fanatic these days. I live an existence of protein shakes and insane workouts. In fact, I just did the Spartacus Workout 2.0 that nearly wiped the floor with my carcass.

Another equally gut-busting workout is the phenomenon known as P90X.

I personally don’t use P90X but my wife does and so does some of my other freaks.

For those who don’t know, P90X is a killer fitness product that’s taken the world by storm, mainly because the founder Tony Horton is an insane info-marketer (that’s for another post!) and they crush it with their info-mercials.

Anyway… In a recent interview with Men’s Health, Tony revealed four P90X fitness principles. I found the 3rd one relevant to not just health but life and business as well…

Find (and Flirt) with the Line

The Line is your discomfort threshold. It’s the one pushup beyond what you think you can do. It’s that extra agonizing rep after you’ve finished a set. But it’s not just the effort that’s important; it’s the desire to want to go there again and again. That’s the secret to becoming fit.

And it’s the reason Horton scoffs at walking, riding an exercise bike while reading, or doing any mild form of cardio as a sole means of fitness. “Walking is just a waste of time for most people,” he says. “We’re primates and we walk—that’s what we do. And even though it’s better than doing nothing, it’s not enough. You have to find that Line in whatever you’re doing and continually push it out.”

P90X at your place Use Horton’s discomfort scale to gauge where you are during your workout.

10 = so brutal, so awful, you’re miserable.
9 = just short of the above.
7 or 8 = really hard, but you’re maintaining form and hanging in there.
6 = it’s not a 7 or 8, but you’re working as hard as you can today.
5 = you can do more…but you’re not.
1 to 4 = unless it’s a recovery day, you’re wasting your time.
The Line is at 6, 7, or 8 on the scale.

The main reason why our business isn’t experiencing quantum growth is because we neither find nor flirt with the line. We are comfortable with what works and stick with that, ignoring the dynamic nature of the changing rules of the marketplace.

I remembered when I just refused to outsource. Even though me and my wife were stretched to the brim from doing all the work ourselves, we were making 5 figures so why allow some random hire to screw up a good thing.

It’s only out of the threat of burn out we started outsourcing. Was it uncomfortable? You bet. Were we endlessly frustrated from our rookie mistakes? Hell yeah. Did we feel like running away from the line and doing what feels good? Yup.

Yet its when we push through that true breakthrough happens. We now have 10 people working under us and our business has grown geometrically. We deal with some of the biggest portals in our region. All because we flirted with the line and build our team.

The line can look different to you. It can be paid traffic. It can be SEO. It can be creating your very first product. Heck, it could be just getting off your bum and doing something, anything.

Find your line, and flirt with it over and over again. In the physical realm, your muscles will grow. In the self-development realm, your character will grow. In the business realm, your wallet will grow.

What is your line? And how do you plan to flirt with it?

I’ll explain why my wife’s hurtful words made me thankful… Before that, there’s another reason to be thankful this Thanksgiving…

…And that’s a heartfelt thank you for sticking around for my now infrequent emails.

I just want to say I’m sorry.

It’s just that life has been pretty crazy. The business has just grown like crazy, and we’ve been trying to keep up.

Over the course of the last year… We added 6 people to the team… Became the SEO superstars to the biggest property portal in Asia… Spoke around the world… Made a killing from Adsense…

I’m not saying that to boast. Nor is it an excuse for my lack of communication.

But all I’m saying is that the internet marketing dream is possible – where you make money while you sleep, earn more in one week than you do the whole year, work from anywhere in the world.

However… the internet marketing dream is not easy. If it was–then there wouldn’t only be a dozen or so peers who are making a full time living online in my country with a population of 27,467,837.

In fact…

Here’s the no.1 reason why most people fail to make money on the Internet…

They don’t treat it like a business.

Here’s the harsh truth…

5 years ago, hobby efforts got you hobby income. You wrote a few EzineArticles, slapped on your affiliate link, and voila… You got some grocery money for the month.

Today, 5 years down the line, hobby efforts get you ZERO income. The prior hobbyist who had a little more success than average has developed million dollar businesses with an army of outsourcers and a near unlimited advertising budget.

And unless you rise above the ranks of hobbyist to become a business person, you’re never going to succeed in this space.

Sorry if I sound a little brutal.

But you know the only reason why I can say that?

I was one of these hobbyists just a few months ago.

And the only reason I’m not one anymore is because of the verbal lashing my usually demure wife gave me.

Even though it stings to admit it, for this whole year I treated Puppet String Marketing like a hobby, when I was supposed to treat it like business.

Don’t get me wrong, we make a decent living from Puppet String Marketing. The thing is… We could have been a lot bigger than we already are.

In the space of 2 years of doing business… I have passed up countless opportunities (even strategic alliances with the biggest guns on the planet), left money on the table due to a lack of implementation, and left my wife holding the bag.

And then… Came the obvious question…

Why was I acting in such a baffling way?

The answer is twofold.

1. I don’t have a “do whatever it takes” mindset
2. Action requires overcoming inertia

You see… I have always mistaken my superior marketing and copywriting skills for the actual running of the business. I ignored the “boring” aspects of cash flow in favor of cool ideas and persuasion. Even though marketing is really important, a biz owner’s role expands far more than that.

The bulk of online marketers are just technicians. Good at the theory of marketing, but unable to create a business out of it.

Now… you start to find an explanation for the local marketing boom of 2010. This industry has bred a ton of marketers with just an inkling of direct response knowledge –but no actual business acumen.

No wonder they’re doomed to failure.

And I was going down that forlorn route until my wife saved me.

And that’s my first point, that the hallmark of a successful entrepreneur is in the willingness to suffer until the business venture reaches breakthrough.

I guess I was seduced by the promise of instant riches.

Well… I did make a ton of money with my launches. But I wasn’t willing to do more of them, since it takes work.

And I wasn’t certainly investing in systems and outsourcing processes. Too much tedium. Thank you very much.

No business is going to sustain with that kind of chronic laziness.

Here’s the surprising thing…

Most of the internet millionaires you know work really, really hard.

They work when they’re on holiday. They work even crazier hours than those who are employed.

This brings me to my second point. You may not be achieving your fullest potential because its darn hard to get out of a state of stagnation.

After all… A body at rest tends to stay the rest…

That is…

Until external force is used.

In my case, it was my wife being uncharacteristically sharp. Reminding me we’re not in the business just for our own survival… But so that we can positively impact the nations with our ideas and our finances.

What’s your external force?

God? Not becoming homeless? Paying off debts?

Until you get one… Nothing is going to change. Nothing. Absolutely nothing.

Well… This is my thanksgiving lesson to you. To succeed in the internet marketing realm. You need these 2 things – a “whatever it takes” mindset, and a willingness to overcome inertia and take action.

And yes… Me and the wife are still very much in love.

Hope this helps you. Would love to know your thoughts in the comments section. So write away!

Imagine a magic machine.

And imagine that when you pour in all your marketing efforts into this machine, you’ll start seeing double, triple even quadruple your results without expending any more effort than you should.

Take all your online marketing activities…

• Blog posts…
• EzineArticles…
• Youtube…

Take all your content and plonk it into this mysterious contraption…

Suddenly…  You start seeing exponential results.

Where you were once making $997 per ad campaign. You’re now making $1997. Maybe even $4997…

We call it the Great Amplifier.

And no, this isn’t some overhyped guru product. Nor is it some newfangled SEO loophole. It isn’t even a software service or product.

This “magic machine” exists in the realm of the mind.

Yes, it’s almost like that hot movie out right now – Inception. It’s all about the power of a sticky idea…

What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain it’s almost impossible to eradicate. An idea that is fully formed – fully understood – that sticks; right in there somewhere. ~ Cobb

Like the Christopher Nolan-helmed movie, the Great Amplifier takes your idea and wedging it deep into your prospect’s consciousness. And that idea could be a marketing message… A suggestion to buy your product… An idea to inspire them to change the world… Whatever the case… An idea deep rooted enough nearly always lead to action… And for your customers, that idea could be a buying one…

The end result? Profit for you.

Wait… It gets better… Imagine replicating that effect over and over and over again. A mass conversion from cold prospect to warm leads to red hot buyers. Automated forever. This is true niche domination, my friend… Once you can wrap your head around the forbidden truth that is going to be revealed by the Puppet Master tomorrow…

The seed that we plant in YOUR mind could change everything. ~ Cobb (paraphrased)

Prepare for it… You’re about to discover a breakthrough way of marketing that will fatten your coffers in a way like you never seen before. Watch out for an email tomorrow revealing the secret location of the never-before-seen video.

Get ready for an inception.

Obama has served 100 days in the White House.

A 100 days. "Success or failure?", the 2 camps are still debating.

A policy here. A ruling there. Intervention all around. Some people call the President’s moves brilliant. Others call it plain dumb.

Yes, the voices are crystal clear. The first 100 days are always forgivable ones. You need to get your feet wet, to clean up the mess of the previous administration, just to learn to juggle the various egos of the others in power.

The first 100 days are about research, and policy discussions, and rounds and rounds of meetings to fix what’s wrong about the country.

Yet, the same media voices claim the next 100 days are THE MOST CRUCIAL ONES to determine whether Obama succeeds as president  or is a flash in the pan.

You see, the next 100 days are about IMPLEMENTATION. To stop talking and take action. And the anticipated results will determine his destiny.

How have you spent the last 100 days?

Did you set your goals? New Years Resolution? A fierce determination to succeed and prevail through this difficult recession period?

Now, whether you see results or not, it’s crunch time.

Just like Obama, it’s your next 100 days that determine whether you sink or swim in this moment of crisis. Whether you make a comfortable living or become yet-another-statistic.

It depends on you.

And right now you want to take the street fighter route and use any weapon to not just survive, but thrive.

This is when Twitter comes in. A marketing channel that doesn’t cost money, yet has unprecedented opportunity. Oprah, Ashton, CNN… Twitter’s now mainstream baby, and it’s time to learn how to harness Twitter for maximum ROI.

Internet wealth specialist Stephen Pierce says that its far easier to dominate a marketing channel that it is a niche. In other words, you reap more profits from focusing on one channel than trying to challenge the existing Goliath’s in their niche.

They’re probably going to clobber you.

You still have first-mover advantage on Twitter. In fact, I guarantee you that if you focus on Twitter marketing for the next 100 days, your business will accelerate in a way you never thought possible.

Picture this… Once you master Twitter… Your prospects suddenly transforming into evangelists… A steady flow of leads without spending a red cent… Your personal brand spreading like wildfire across the Internet.

It is possible. In fact, in less than 100 days after coming on Twitter as an unknown, I established a 5 figure business from scratch–with no name, no list and no website. And a 100 days later, I’m among the elite marketers in this world.

I’m handing you the keys to the kingdom. This is the age of acceleration. The whole old-fashioned, white-knucked slave-till-dawn was the old rule of successes. Now, it’s to springboard off the opportunities and devices that make leapfrogging your predecessors so much easier.

So come on! Your next 100 days is do or die. Seize the moment and take that step of faith to succeed today.

—–> Carpe Diem!

P.S. 100 days may seem short. But miracles can happen in that time. A 100 days ago I was still unmarried. A 100 days before that I was still an unknown copywriter trying to make a living. Take the 100 days challenge and rise up now.

Twitter Salvation System. Doors Now Open.

This is the (literally) million dollar question everyone has been asking since Twitter started.

And man, have we seen all nature of attempts to profit from this hot micro-blogging platform.

Tweeter Getter and its dozen variants. Magpie. TweetAds. Spam accounts either with fake gurus or fake women tweeting links to Robert Allen’s latest shindig.

Now… We can buy “Featured User” spots on certain popular Twitter tool websites so that we can have our mug pasted for hundreds, even thousands of potential follows.

You know something?  I smile and shake my head whenever I get one of those “Getting 16k followers in a month DM’s”, and when I click on their profile, they have around 40-50 people.

Poor souls who’ve been conned into buying the dream of massive Twitter viral success.

Yet, marketers are a persistent lot. They may be thinking, “Surely we can squeeze money from something that’s such a wild media phenomenon.” Must be something to do with Oprah.

It could be the demographics look promising enough. Predominantly in the 25-40 and 45-60 “deeper pockets” age range, more and more businesses are jumping on board the Twitter bandwagon in an attempt to tap those pockets.
In fact, Twitter is fast becoming the top B2B social media network in the world.

Maybe you’re on Twitter to do just that… To make some decent coin and sustain your business during this recession period.

But what’s the secret to making money on Twitter when hyperbole and chest-beating exist everywhere?

Is it to tweet your self-promo links as much as you can? Is it to network like a whirlwind? What’s the best way to make legitimate money on Twitter?
Well, let me propose an answer.

As a disclaimer, I’m not trying to proclaim I’m an expert or something. I’m just someone who stumbled on to Twitter in a moment of desperation, and managed to directly monetize it by launching a 5 figure business in under a month.

Anyway, here’s how you make money on Twitter…

You Tame the Animal Spirits!

Huh, what do I mean?

Let me explain.

A little known Keynesian economic principle that is gaining popularity this year—thanks to renowned economists Robert J. Shiller and George Akerlof— is something called the Animal Spirits theory. He basically says that the economy is directly influenced by “primitive animal instincts” like fear, hope and greed. In other words, the economy is driven by psychology.

That’s the reason why as fear increases, the economy gets worse and worse. Government policies are rendered ineffectual if the dominant emotions continue to escalate in paranoia and distrust.

What this means for you—and this obviously extends far beyond the realm of Twitter Marketing—if the problem is a psychological one… The solution is also a psychological one!

And in my opinion, Twitter is the single BIGGEST fear removal device on the planet. If you strategize correctly, every Tweet you send out can chip away at your prospect’s mental barriers and convert them into buyers in record time.

You see, what’s the opposite of fear? Trust. And how do you make people trust you? You demonstrate that you can be trusted!

A tweet to your blog post that displays your expertise. A ready answer in their time of need. A quote to motivate their day. Even just plain ol’ friendly banter…

All of a sudden, something magical happens. You actually see RESPONSE in your response rate. You get flooded with word-of-mouth recommendations. You achieve “Digg effect” traffic with your blog posts even though you’re not a power user.

And here’s the cool part…

Once you send out your promo links, you start getting mad sales. Your followers are actually not mad that you have a link to a sales page!

Heck, even your promo links get RTed over and over again.

Too good to be true? It’s happened to me many, many times.

Congratulations, you’ve just successfully tamed the animal spirits. Granted, it is pre-selling. But pre-selling has never been this potent nor this accelerated.

Every tweet has the ability to move your prospect through the buying process. And how many Tweets can you send a day? 50? 100? Carefully plan your Tweets and you could get hungry buyers from previously cold prospects in as little as a day.

In a few days, I’m going to reveal to you my Twitter-centric business model to generate an insane amount of leads and sales. They are the exact same strategies I used to fund my wedding and honeymoon –in under a month.

They are the exact same techniques that made me a recognized authority in my copywriting niche.

Here’s why.

The mantra of both my course, the Twitter Salvation System and my marketing is this, “psychology, not technology.” You may have the latest nifty Twitter tools that can enable you to spread your message spread far and wide, but if you can’t grasp the Twitter user’s mindset, you’ll never be able to sell a dime.

Instead of doing tired “Buy or Die” tactics, I’ll give you some sound advice to demonstrate the full potential that my little labor of love can do for your business.

Indeed, I’ve used the very same principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money. And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.

Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:

• How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
• How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
• A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton  and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.

Here’s the thing. There are strictly limited copies available.  We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.

There’s been a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around.

Claim your Salvation here

Some people on Twitter have wished me ill. Somebody even asked me to choke to death.

Why do I incite such animosity?

It’s because I have a way of doing business on Twitter that ticks off a lot of people.

I have opinions on doing Twitter marketing that ruffles a lot of feathers.

And before you go on, a warning to people who do not use Twitter for marketing nor use Twitter for business: with all due respect, if that’s the way you connect on Twitter; if you don’t actually use Twitter to make money online, then you don’t have to read on because this blog post isn’t for you.

It’s for those who want to make money on Twitter and want to know what the fuss is about on Twitter in terms of marketing and business-building online.

This is, in a sense, an open letter to all my haters, and this is my totally biased opinion on how to do Twitter marketing online.

There are several objections I get on my Tweetstream from the people who write back to me. They’re generally very nice people and they write back to me asking why I do things the way I do. Now, I’m going to address 3 such objections.

The first is this:

1. Why do I tweet so much?

Most people equate a lot of tweeting — or tweeting the same tweet over and over again — as being a spammer. But I say sometimes, it’s necessary because there’s just so much noise on Twitter. Most people follow more than 30 people on Twitter, and statistically, if you follow more than 30-50 people, you will already be overwhelmed with tweets. And 30-50 is just the bare minimum.

Most people follow between 400-500 to 1000 people on Twitter. How do you keep up with everybody if you’re following so many people? The bottom line is this: your message will actually get lost is a crowd of 500-600 people; you need to shout louder in order to be heard.

You might have the most well-crafted tweet in the world with the best copy, and the best headline or bullet, but if nobody sees it, there’s no point. And that is why I Tweet as much as I do. I don’t tweet this way about a lot of things though– only when there’s a launch or something coming up, and I want to get a lot of traffic to one site. I have done my research — the more you tweet, the more traffic you’ll get.

It’s the same way in which if you’re doing autoresponder marketing, the more emails you send out, the more money you make.

Of course, the thing to really consider is this: are you willing to ruffle the few feathers that will be annoyed? Because the truth is, some people will be annoyed. Are the people you’re bringing in through the funnel enough to supplement/make up for those who unfollow you? That is what you have to ask yourself.

If you are not brave enough to do this, please don’t.

2. Kenneth, why aren’t you using Twitter to build a relationship?

Isn’t Twitter about building relationships? Why are you just trying to sell stuff?

The thing is, Twitter IS about building relationships, it is. But what’s the end result you want on Twitter? Is it to have a good time? Do you have a service you want to introduce to the world? Is it to interact with the people you connect with?

Those are all good reasons, but if you’re a marketer who’s using Twitter to measure ROI, to spread your product and boost your sales, if you’re using it as a marketing channel, then you need to look at your relationships form a profit-potential point of view.

Don’t get me wrong. I am about relationships. There are many people that like me.  If you look at the favourites tab in my Twitter profile you’ll see that I’ve got tons and tons of raves because I do give out a lot of value and a lot of content, and I do get a lot of retweets.

I really do want to talk to everyone and converse with everyone, but the only problem is time — you can’t be on the Tweet stream the whole day.

And that’s the little sneaky confession I’m making, I do use automated posts/tweets from time to time in order to allow me to stay on top of things (because I now have a wife, and I need to take care of my wife; if I tweet too much she’s gonna divorce me).

At this point in time, you want to create relationships that make your followers so familiar and so friendly with you that they will trust you and hand you over their money to. They’ll even spread your marketing messages (which my fans do).

I believe I’ve cracked the code to doing this; there is a reason why I’m called the Puppet Master. And that is because I use accelerated intimacy techniques rooted in human psychology and in a bit of persuasion in order to simulate a bond that otherwise wouldn’t be there.

I mean, you can take the hard way and take 10years to build a following, or you can use what I use and get fans and followers who are warm to you from the first tweet, from the time they follow you. These are some of the powerful strategies I have in my arsenal.

The other objection is this:

3. Why do you follow so many people, since you can only keep up with a few?

For me, the answer is this: that’s a valid but misguided mindset. Because when you follow tons of people, it’s not about you – it’s about them.

You see, in a recent article from TechCrunch, they said that Twitter is a thought-stream, which basically means that Twitter is a stream of people’s hopes, fears, dreams, thoughts, comments and opinions.

What you have right now is probably the most powerful marketing device in the world. If you only follow a few people, that’s alright too — but you only get updated with your group of friends, your own clique.

You won’t really know what’s going on in the marketing world, though, because not even Google can tell you what Twitter can.

TechCrunch says that while Google is good for what people are searching for at the moment, Twitter is amazing for what people are thinking of at the moment.

Robert Collier said that the key to good marketing is to enter the conversation in your prospect’s mind, and Twitter is one big conversation. I use Twitter for Psychic Market Research.

Right now, at my fingertips, I know what works instantly. I know that when I tailor my marketing in a certain way, people will bite; I mean look at how many retweets I get for my links; how many click-through I get for my tweets — they work because this is what people want, and I’m just giving it to them. That is why I’m wildly successful at what I do.

These are only 3 of the objections — there are probably a lot more issues that we can address, but if you want to know more about them, I encourage you to sign up for the Twitter Salvation System Teleseminar that I’ll be hosting this Tuesday night, 31st March, 9pm EST.

I invite you aboard to sample and witness my unorthodox style of doing Twitter marketing. Again, it’s a free call: no strings attached.

There a re a lot of ways to do Twitter Marketing online, but I believe although other methods may works, my methods works and is proven. you can check ROI, you can track and test, you can really build your presence online not on touchy-feely things like being a rockstar but on how to really build a business online using what I believe to be the most powerful marketing device on earth.

I welcome you and ask you to come aboard.

UPDATE: The call replay is available here:

I’d like to share my views about the recent developments in Twitter Marketing that have made me sick to my stomach. You see, there’s a lot of misinformation and even some utter nonsense out there on “Twitter Marketing”.

There are a lot of inaccurate assumptions and statements that just get me stark, raving mad. There’s actually 2 types of people I’d like to take to task here.

The first are the non-marketers; the second – surprise surprise – are the marketers. And both are guilty on different ends of the spectrum.

The non-marketer says…

• Follow your own friends,
• It’s “quality over quantity”;
• I mean, 10 people who give a rip about what you say is better than 100 who don’t care -
• Numbers are not meant to be inflated, or
• Numbers do not mean a thing.

I say that’s rubbish. They do not make a dime on Twitter.

Why are YOU on Twitter?

Because Twitter will affect your bottom line. Twitter will boost your profits. Twitter is a viable marketing channel. And if you listen to these guys, you’re never going to make a dime because they don’t make a dime.

Because what is a direct marketing fundamental 101? Marketing is a numbers game. And even on Twitter, you need the numbers to justify your efforts. You need the numbers to increase your conversion rates or to get even better results on your conversion rates.

After all, everyone agrees on the 80/20 rule. But the bigger the %100 — the bigger the initial pool, the bigger the 20% will be; 10 people who like what you do and 100 people who like what you do make a lot of difference towards how successful you are online. But the only way to get those 1000 fans or those 1000 evangelists is to spread your net wide.

Most non-marketers don’t get it. But we can go easy on them; we can forgive them, because maybe they really don’t know how good it can get.

But what about the so-called marketers?

I believe that for the longest time, (no offense), a lot of online marketers have not had much direct marketing knowledge or marketing fundamentals. They see what other people are doing, and they just copy without seeing the fundamentals behind it.

And on Twitter, you see that proven time and time again.

They may see the value of followers, they may emphasize a lot on the value of followers, but they don’t emphasize anything on value or on pre-selling those followers. Like, how many of you get automated DMs (direct messages) that say “Here’s how to get 20,000 followers and make money in the process, affiliate link here”, but when you click on their profile, they only have 100 or 200 people following them?

They’re not even living the example they’re trying you get you to follow. They’re probably pushing some product to you that not even they themselves have used.

In short, you can’t just blast off links.

These people are trying to proclaim themselves Twitter gurus and trying to jump on the bandwagon because yeah — Twitter is getting more popular, Twitter is becoming mainstream, there’s a tipping point to Twitter, but they just don’t have a clue about how to use Twitter for marketing. And they use their old-school, pushy, ineffectual marketing principles and try to push them onto a social space that will instead get the fried and booted off the playing field and out of the game.

These kinds of marketers give all of us a bad name and send automatic DMs and unfollow and refollow using all the robotic scripts for what, $3? $5?

You’re not going to make a lot of money from this if you do it this way.

That’s not the right way to make money on Twitter, that’s not the right way to monetize Twitter as a marketing channel.

How many of you (raise your hands), have made a sale from an automated DM? Not that many I’m sure.

On one hand, there’s people emphasizing the quality and on the other hand there’s people emphasizing the quantity, but no-one has ever really found a balance the balance that will make Twitter become the weapon that Guy Kawasaki purports it to be, to become the weapon that just a select few are able to tap into online.

And that is why I am setting the record straight. The Puppet Master is doing a call, the Puppet Master is doing a teleseminar to reveal the right way of using Twitter. The right way that has created me an army of 15,000 followers, most of them — a lot of them are fans, a lot of them REtweet my stuff, a lot of them like what I have to say, and A LOT OF THEM BUY.

And as a result, I want to teach you the same. I want to clear the misinformation and hype because all these lies have been going on for far too long.

If you’re interested, sign up for the call. It’s only 60minutes, and it’s free — that’s the best thing.

I’m going to teach you how to use Twitter the right way; how to be the Twitter rockstar you deserve to be. So come on board and hear what the Puppet Master has to say. The same secrets that financed my wedding, launched my business, and created a 5-figure business in a month will be yours to have.

Sign up today and cut through the Twitter hype. Talk to you soon.