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social media

The Social Media Stranglehold Strategy

by Puppet Master

You discovered the Brandagon. You know how to create a personal brand that can help you dominate your marketplace.

Now, in this video sample of my spanking new Branding Salvation System, you’ll learn how you use social media to spread your brand EVERYWHERE. Watch the stunning Stranglehold Strategy in action:

Remember… Just 2 more days until the unveiling of the Branding Salvation System. Here’s a sneak peek of what you get:

Module 1

C2C Branding 101: Unleashing the Ideavirus

  • The dirty little secret of Ogilvy — revealed. This simple positioning tweak can double your response rates nearly instantly.
  • Introducing the C2C Brand. This stands for Consumer-to-Consumer branding. This is the quickest, easiest way to attract a hungry mob of buyers–without spending a red cent.
  • “Oh no, not another life coach?!” Lower barriers of entry means that you’re probably experiencing escalating levels of competition. Discover the amazing “big boy” strategy that’ll leave them to eat your dust!
  • PLUS: What’s the ultimate leverage point for your business? The startling answer is probably not what you think.
  • The Unique Selling Proposition is dead. Why? Too many competitors with similar function. The amazing alternative here.
  • And much, much more.

Module 2

Beyond the Purple Cow: The DEA Personal Branding Structure

  • Branding gurus Al Ries and Jack Trout says this, “If you can, be first. If you can’t be first, create a new category in which you can be first.” How to use the astonishing “Unique Emotional Proposition” principle to rapidly become the rock star in your niche.
  • How to exploit the crucial relationship between the UEP and C2C Brand for unfair competitive advantage.
  • Imagine playing soccer upside down… What Adidas can teach you about profitable differentiation.
  • PLUS: Astounding 3 step DEA Process that can help structure your personal brand. Easy way to stand out like a Purple Cow.
  • PLUS: How does weeping and heartbreak help in building a formidable brand?
  • And much, much more.

Module 3

Intersection of Realities: How to Uncover Your Target Market in Minutes

  • Intersection of Realities: 3 stunning secrets to read your market like an open book. Easiest way to craft hyper-targeted blockbuster campaigns that your prospects will devour.
  • Your prospect are at their most “eager-to-buy” state when you scratch their Immediate Itch. Simple yet reliable technique to uncover what it is — every single time.
  • The hidden, high risk of of a Frank Kern video. You can bungle your marketing campaigns if you don’t take into account which gurus your market listens to. Subtle differences, huge implications!
  • PLUS: How playing God can help you create the most optimal positioning for you in the marketplace.
  • And much, much more…

Module 4

Behold the Brandagon: Your Inception Weapon

  • Working with designers doesn’t have to be torture. How to use a mood board to effectively communicate your visual needs.
  • 3 surprising websites to outsource your design work–for as much as 78% off market rates!
  • Behold the Brandagon. The 5 little-known ways to spread your brand like an virus in your prospect’s minds in under 3 seconds.
  • WARNING: Big business are all part the Acronym Conspiracy, ensuring that their ideas have a vice-like grip on your mind. How you can apply this strategy to your business for extremely lucrative ends.
  • PLUS: Being a friend to everyone increases sales, right? WRONG. Why polarization is profitable.
  • PLUS: Avoid paying for overpriced stock photos. 2 overlooked sources of free graphics.
  • And much, much more.

Module 5

Stomp the Yard: Massive Syndication Secrets

  • How to “drown” your prospect by flooding the net with your content. Quick way to transform the entire internet into your own personal stomping grounds.
  • BEYOND THE BLOG POST: The single fastest way to syndicate your content everywhere–and I mean EVERYWHERE
  • Studies have shown in the knowledge economy, information overload is the biggest side effect. Why taking the “art gallery” approach can create a stellar reputation for you
  • PLUS: Do this to become the head of a tribe of evangelists. No idea gone un-retweeted from now on.
  • PLUS: How to effectively monetize social media with the 3C technique
  • And much, much more.

Module 6

Three Degrees of Conversion: How to Boost Response Rates to the Moon

  • Mass Conversion: Automate this system to create a daily flow of prospects, buyers and evangelists — without spending a single extra dime.
  • Why the brutal action of “twisting the knife” helps in creating a deeper, more ravenous hunger in your prospect for your product–and your product alone!
  • The number one way to boost the clickthroughs in your content by as much as 124%. (CONFESSION: It’s rather rude!)
  • PLUS: How the Super Six Persuasive Content Framework structures your articles and blog posts to make people flood you with cash.
  • PLUS: Did you know video constitutes a whopping 25% of the content online? 5 simple steps to achieve staggering Youtube success.
  • And much, much more…

Module 7

The Bloghound Model: Curating Your Way to Cash Flow

  • Create an authority blog in under 5 minutes a day. 3 sneaky ways to decrease writing but increase traffic
  • The pro-blogger model is dead. Why writing long, high-quality blog posts are a waste of your precious time. What do do instead.
  • Filter over filler. How popular blog Boing Boing paved the way for bloghounds to thrive. The quickest, easiest to get in on the scoop of the hottest news stories.
  • PLUS: 5 seconds = 120 visitors? How to write Tweets and Facebook status updates that unleash a floodgate of clicks
  • And much more.

Get ready to get your mind blown and wallet filled up ;)

In the meantime… Leave a comment if this video has helped you.

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Can You Really Make Money on Twitter?

by Puppet Master

This is the (literally) million dollar question everyone has been asking since Twitter started.

And man, have we seen all nature of attempts to profit from this hot micro-blogging platform.

Tweeter Getter and its dozen variants. Magpie. TweetAds. Spam accounts either with fake gurus or fake women tweeting links to Robert Allen’s latest shindig.

Now… We can buy “Featured User” spots on certain popular Twitter tool websites so that we can have our mug pasted for hundreds, even thousands of potential follows.

You know something?  I smile and shake my head whenever I get one of those “Getting 16k followers in a month DM’s”, and when I click on their profile, they have around 40-50 people.

Poor souls who’ve been conned into buying the dream of massive Twitter viral success.

Yet, marketers are a persistent lot. They may be thinking, “Surely we can squeeze money from something that’s such a wild media phenomenon.” Must be something to do with Oprah.

It could be the demographics look promising enough. Predominantly in the 25-40 and 45-60 “deeper pockets” age range, more and more businesses are jumping on board the Twitter bandwagon in an attempt to tap those pockets.
In fact, Twitter is fast becoming the top B2B social media network in the world.

Maybe you’re on Twitter to do just that… To make some decent coin and sustain your business during this recession period.

But what’s the secret to making money on Twitter when hyperbole and chest-beating exist everywhere?

Is it to tweet your self-promo links as much as you can? Is it to network like a whirlwind? What’s the best way to make legitimate money on Twitter?
Well, let me propose an answer.

As a disclaimer, I’m not trying to proclaim I’m an expert or something. I’m just someone who stumbled on to Twitter in a moment of desperation, and managed to directly monetize it by launching a 5 figure business in under a month.

Anyway, here’s how you make money on Twitter…twitterbird thumb Can You Really Make Money on Twitter?

You Tame the Animal Spirits!

Huh, what do I mean?

Let me explain.

A little known Keynesian economic principle that is gaining popularity this year—thanks to renowned economists Robert J. Shiller and George Akerlof— is something called the Animal Spirits theory. He basically says that the economy is directly influenced by “primitive animal instincts” like fear, hope and greed. In other words, the economy is driven by psychology.

That’s the reason why as fear increases, the economy gets worse and worse. Government policies are rendered ineffectual if the dominant emotions continue to escalate in paranoia and distrust.

What this means for you—and this obviously extends far beyond the realm of Twitter Marketing—if the problem is a psychological one… The solution is also a psychological one!

And in my opinion, Twitter is the single BIGGEST fear removal device on the planet. If you strategize correctly, every Tweet you send out can chip away at your prospect’s mental barriers and convert them into buyers in record time.

You see, what’s the opposite of fear? Trust. And how do you make people trust you? You demonstrate that you can be trusted!

A tweet to your blog post that displays your expertise. A ready answer in their time of need. A quote to motivate their day. Even just plain ol’ friendly banter…

All of a sudden, something magical happens. You actually see RESPONSE in your response rate. You get flooded with word-of-mouth recommendations. You achieve “Digg effect” traffic with your blog posts even though you’re not a power user.

And here’s the cool part…

Once you send out your promo links, you start getting mad sales. Your followers are actually not mad that you have a link to a sales page!

Heck, even your promo links get RTed over and over again.

Too good to be true? It’s happened to me many, many times.

Congratulations, you’ve just successfully tamed the animal spirits. Granted, it is pre-selling. But pre-selling has never been this potent nor this accelerated.

Every tweet has the ability to move your prospect through the buying process. And how many Tweets can you send a day? 50? 100? Carefully plan your Tweets and you could get hungry buyers from previously cold prospects in as little as a day.

In a few days, I’m going to reveal to you my Twitter-centric business model to generate an insane amount of leads and sales. They are the exact same strategies I used to fund my wedding and honeymoon –in under a month.

They are the exact same techniques that made me a recognized authority in my copywriting niche.

Here’s why.

The mantra of both my course, the Twitter Salvation System and my marketing is this, “psychology, not technology.” You may have the latest nifty Twitter tools that can enable you to spread your message spread far and wide, but if you can’t grasp the Twitter user’s mindset, you’ll never be able to sell a dime.

Instead of doing tired “Buy or Die” tactics, I’ll give you some sound advice to demonstrate the full potential that my little labor of love can do for your business.

My life is my message. ~GandhiIndeed, I’ve used the very same principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money. And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.

Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:

  • How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
  • How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
  • A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton  and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.

Here’s the thing. There are strictly limited copies available.  We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.

There’s been a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around.

Claim your Salvation here

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4 Urgent Reasons Why Oprah Matters to Your Twitter Marketing

by Puppet Master

Stop the presses!

On Friday, Oprah sent out her first tweet, and in the space of 3 days, she had over 300,000 followers.

Twitter is now officially uncool. (Actually, I’m kidding there. :p)

But on a serious note, I personally believe that when Oprah Winfrey got on Twitter on Friday, that represents one of the most significant things to ever happen to your business and to your marketing if you are using Twitter as a marketing, branding and business channel.

I’d like to discuss with you 4 urgent reasons why Oprah matters to your marketing, and why you should take note and take action as quick as you can.

1. Twitter has just had the Oprah Effect

As you know, Oprah is one of the most influential people on earth. Love her or hate her, her endorsements have turned otherwise obscure books into New York Times best-sellers; she is the reason why The Secret is the world-wide phenomenon it is today as opposed to a niche viral video.

And now, Oprah endorses Twitter above Facebook and Myspace and all the other social media of before.

It doesn’t take a detective to know that whatever Oprah endorses becomes successful.

We can already see the spike she’s caused; over 1.5 million more users were added on Twitter because of her arrival.

Shaq, Ashton Kutcher, Demi Moore have used Twitter and brought it into the mainstream market, but Oprah has just stepped in to open the door to a much wider demographic.

And here’s why it matters to you.

1. Now you have a fresh audience on Twitter. Twitter’s grown immensely over the last year (1000%) and it’s probably going to grow another 1000% in the next few months because of the Oprah endorsement.

Hence the tipping point.

2. The second point is the acceleration of a trend that’s already growing on Twitter, namely that the older demographics are the first to get on board the Twitter wagon.

The 25-35 year-olds and the 45-60 year olds are by far the biggest users of Twitter right now, as opposed to teenagers or kids.

The Oprah audience is largely of this demographic as well.

This demographic has money, is eager to do business, and have the disposable income that marketers and businesses covet.

It’s not a fact ignored by many corporations either, because tons of brands are getting on Twitter.

Although Twitter has one seventh or one-eighth of the audience of Facebook, there are more businesses on Twitter than there are on Facebook already.

In short,

(i) You have a new dimension of audience on Twitter

(ii) And for the first time in history, this early-adopter/cusp of mainstream audience is a group of people with money; people with a financial security and disposable income.

That’s really good for business when you have a marketing channel filled with people who have the money to spare.

2. The Pareto Principle is now in Full Force

You see, Oprah’s audiences have been dwindling due to some mistimed moves.

Her audience has been dropping but she’s still the most influential person on television (as far as I know). But what is happening is a very clever strategy especially in the recession period: the Pareto principle, which is, as you probably know, 20% of your customers contribute 80% of your sales.

This means that if you have an existing brand like Oprah or you’re a small business owner and you’re actually getting people to follow you or to subscribe to your Twitter channel without much promotion or pushing, or just by promoting it to your customers, they probably fall into the 20% of your customers because they’re willing to sign up to what they know if a marketing channel and they’re interested in what you have to say.

Twitter succeeds in being a filter of sorts between the 80% of your audience who don’t care so much about what you have to say vs. the 20% of your audience who really care and actually sign up to be hit from multiple marketing channels with more marketing angles by you.

This is really good because as you know, 2 out of the 3 ways to make money are (i) to sell to an existing audience and (ii) to increase the size of purchase for every transaction. Twitter does that really well; it creates a pre-sold audience that’s already interested in you and can create a 20% that’s already interested in you just like The Cult Of Mac.

And Oprah knows that — she knows who her 20% are, as opposed to the 80% nominal viewers; she knows who the consumers are who’ll buy from her over and over and over again.

As you know, the backend sales will normally surpass the front-end ones, and it’s this 20% of your buying population who’ll do that.

Twitter easily and effectively separates the nominal 80% from the 20% of raving followers.

And the beauty of Twitter is that through certain strategies, even that 80% who may be lukewarm to you on Twitter can be converted into your 20% raving followers ratio.

3. You — Like Oprah – Will Now Know What People Want

Oprah now has what is probably the most effective channel of knowing what people are thinking of or about at the moment. Remember that I’ve said before that Google is good for what people are searching for at the moment, while Twitter is good for what people are thinking of at the moment.

No market research is as immediate and as precise as what’s happening on Twitter at the moment.

Oprah now has all that information; she would know what her 300,000 fans have to say; she’d know their thoughts by simply using the ultimate, free research tool: Twitter.

If the celebrities are going in, in full force, to get this direct connection with their fans on Twitter, it’s best for you to go in and to know your customers in a more intimate way too because on Twitter you’ll probably have people tweeting you their hopes, dreams, fears — uncensored and in a very safe and personal setting.

As you may know when it comes to marketing research and focus groups, a lot of focus groups don’t really work simply because people in that kind of setting will give an answer they think you want to hear as opposed to what they really think.

On Twitter, it’s uncensored and spontaneous; you get a true feel for your market’s demographic and you can craft marketing angles one after the other to create really excellent response results.

4. You still have room to dominate this marketing channel

Stephen Pierce, the great internet wealth expert and motivation speaker said something really interesting recently. He said that it’s easier now to dominate channels that it is to dominate markets.

What does that mean? It means that it’s easier now to dominate a certain channel of marketing for a particular niche as opposed to dominating the niche itself (unless of course the niche is really small and is at its beginning stages).

We’ve reached a point where nearly any and every niche is crowded.

You go into the marketing niche and there’s a thousand pretenders; you go into the financial niche and there’s a thousand other people competing for your share.

What you can do is be an authority in a specific marketing niche. And because of the newness of Twitter and because of the pioneering aspect of Twitter you can go on Twitter now and be the expert in your field for that particular channel.

Because of Twitter’s mainstream acceptance, when you position yourself as a Twitter expert, you have a large inbuilt list of buyers and prospects that you can reach out to that will see you as an authority, as the channel expert in your field on Twitter.

There are many ways to dominate this channel, and many ways in which you can position yourself as an authority.

For me, the world of copywriting is somewhat saturated, but on Twitter I am my own man; I am ‘the king’ of copywriting and email marketing with close to ten times the followers of most copywriters on Twitter which gives me credibility in this niche on Twitter.

Twitter has given me the authority and the edge I otherwise wouldn’t have if I’d followed the traditional route.

That is why I urge you to sign up today so that you can dominate Twitter so that no one else can. This is first-mover knowledge, it’s first-mover intelligence whereby I teach you how to dominate Twitter, to be a Twitter expert and to claim your market share as much as possible.

It’s so easy to get really big on Twitter simply because it’s easy to get new followers fast.

Just tap into my secrets to find out how you can be wildly successful on Twitter.

The mantra of both my course, the Twitter Salvation System and my marketing is this, “psychology, not technology.” You may have the latest nifty Twitter tools that can enable you to spread your message spread far and wide, but if you can’t grasp the Twitter user’s mindset, you’ll never be able to sell a dime.

Instead of using tired “Buy or Die” tactics, I give you sound advice and demonstrate the full potential that my little labor of love can do for your business.

I used these principles to launch a 5 figure biz from scratch nearly exclusively using Twitter—and that was even before I discovered any of the Twitter tools. Purely by using the web interface we’d made $10k in 3 weeks—with no list, no name and very little money.

I will do today what others will not do, so tomorrow I can do what others will not do

And now by replicating these same techniques over and over again, I have got a sizable income rise, speaking engagements and more JV projects that I have to turn down.

Here’s a sneak peek of the 3 BRAND NEW MODULES that I included with the package:

  • How to get 1000 followers in a day, and transform them into evangelist—with just 1 Tweet? Yes, it’s possible. A sprinkle of persuasion magic is all it takes!
  • How to unleash the power of social influence marketing. Often, it’s not the what but the who that matters in marketing. If you’re respected, everything you say holds more weight. A simple way to accomplish mavenhood in as little as a month.
  • A step-by-step Twitter for newbie’s module. Look, I know some of you came in from the nudging of Ashton  and Oprah. It’s nothing to be ashamed about. Here’s a quick and easy blueprint to get you up to speed. You’ll be tapping into Twitter as a lucrative marketing channel in no time.

Here’s the thing. There are strictly limited copies available.  We’re limiting it to 500 copies because me and my wife Laura do all the customer support ourselves –we believe in personalized support for each and every client we handle.

There’s been quite a bit of buzz about the Salvation System so I want to make sure you get first dibs on one of the hottest Twitter products around.

Your Twitter Salvation Is Here

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My Totally Biased Rant On Twitter Marketing

by Puppet Master

Some people on Twitter have wished me ill. Somebody even asked me to choke to death.

Why do I incite such animosity?

It’s because I have a way of doing business on Twitter that ticks off a lot of people.

Googlevs.Twitter I have opinions on doing Twitter marketing that ruffles a lot of feathers.

And before you go on, a warning to people who do not use Twitter for marketing nor use Twitter for business: with all due respect, if that’s the way you connect on Twitter; if you don’t actually use Twitter to make money online, then you don’t have to read on because this blog post isn’t for you.

It’s for those who want to make money on Twitter and want to know what the fuss is about on Twitter in terms of marketing and business-building online.

This is, in a sense, an open letter to all my haters, and this is my totally biased opinion on how to do Twitter marketing online.

There are several objections I get on my Tweetstream from the people who write back to me. They’re generally very nice people and they write back to me asking why I do things the way I do. Now, I’m going to address 3 such objections.

The first is this:

1. Why do I tweet so much?

Most people equate a lot of tweeting — or tweeting the same tweet over and over again — as being a spammer. But I say sometimes, it’s necessary because there’s just so much noise on Twitter. Most people follow more than 30 people on Twitter, and statistically, if you follow more than 30-50 people, you will already be overwhelmed with tweets. And 30-50 is just the bare minimum.

Most people follow between 400-500 to 1000 people on Twitter. How do you keep up with everybody if you’re following so many people? The bottom line is this: your message will actually get lost is a crowd of 500-600 people; you need to shout louder in order to be heard.

You might have the most well-crafted tweet in the world with the best copy, and the best headline or bullet, but if nobody sees it, there’s no point. And that is why I Tweet as much as I do. I don’t tweet this way about a lot of things though– only when there’s a launch or something coming up, and I want to get a lot of traffic to one site. I have done my research — the more you tweet, the more traffic you’ll get.

tweetingresearch thumb My Totally Biased Rant On Twitter Marketing

It’s the same way in which if you’re doing autoresponder marketing, the more emails you send out, the more money you make.

Of course, the thing to really consider is this: are you willing to ruffle the few feathers that will be annoyed? Because the truth is, some people will be annoyed. Are the people you’re bringing in through the funnel enough to supplement/make up for those who unfollow you? That is what you have to ask yourself.

If you are not brave enough to do this, please don’t.

2. Kenneth, why aren’t you using Twitter to build a relationship?

Isn’t Twitter about building relationships? Why are you just trying to sell stuff?

The thing is, Twitter IS about building relationships, it is. But what’s the end result you want on Twitter? Is it to have a good time? Do you have a service you want to introduce to the world? Is it to interact with the people you connect with?

Those are all good reasons, but if you’re a marketer who’s using Twitter to measure ROI, to spread your product and boost your sales, if you’re using it as a marketing channel, then you need to look at your relationships form a profit-potential point of view.

Don’t get me wrong. I am about relationships. There are many people that like me.  If you look at the favourites tab in my Twitter profile you’ll see that I’ve got tons and tons of favouritestab My Totally Biased Rant On Twitter Marketingraves because I do give out a lot of value and a lot of content, and I do get a lot of retweets.

I really do want to talk to everyone and converse with everyone, but the only problem is time — you can’t be on the Tweet stream the whole day.

And that’s the little sneaky confession I’m making, I do use automated posts/tweets from time to time in order to allow me to stay on top of things (because I now have a wife, and I need to take care of my wife; if I tweet too much she’s gonna divorce me).

At this point in time, you want to create relationships that make your followers so familiar and so friendly with you that they will trust you and hand you over their money to. They’ll even spread your marketing messages (which my fans do).

I believe I’ve cracked the code to doing this; there is a reason why I’m called the Puppet Master. And that is because I use accelerated intimacy techniques rooted in human psychology and in a bit of persuasion in order to simulate a bond that otherwise wouldn’t be there.

I mean, you can take the hard way and take 10years to build a following, or you can use what I use and get fans and followers who are warm to you from the first tweet, from the time they follow you. These are some of the powerful strategies I have in my arsenal.

The other objection is this:

3. Why do you follow so many people, since you can only keep up with a few?

For me, the answer is this: that’s a valid but misguided mindset. Because when you follow tons of people, it’s not about you – it’s about them.

You see, in a recent article from TechCrunch, they said that Twitter is a thought-stream, which basically means that Twitter is a stream of people’s hopes, fears, dreams, thoughts, comments and opinions.

What you have right now is probably the most powerful marketing device in the world. If you only follow a few people, that’s alright too — but you only get updated with your group of friends, your own clique.

You won’t really know what’s going on in the marketing world, though, because not even Google can tell you what Twitter can.

TechCrunch says that while Google is good for what people are searching for at the moment, Twitter is amazing for what people are thinking of at the moment.

Robert Collier said that the key to good marketing is to enter the conversation in your prospect’s mind, and Twitter is one big conversation. I use Twitter for Psychic Market Research.

Right now, at my fingertips, I know what works instantly. I know that when I tailor my marketing in a certain way, people will bite; I mean look at how many retweets I get for my links; how many click-through I get for my tweets — they work because this is what people want, and I’m just giving it to them. That is why I’m wildly successful at what I do.

These are only 3 of the objections — there are probably a lot more issues that we can address, but if you want to know more about them, I encourage you to sign up for the Twitter Salvation System Teleseminar that I’ll be hosting this Tuesday night, 31st March, 9pm EST.

I invite you aboard to sample and witness my unorthodox style of doing Twitter marketing. Again, it’s a free call: no strings attached.

There a re a lot of ways to do Twitter Marketing online, but I believe although other methods may works, my methods works and is proven. you can check ROI, you can track and test, you can really build your presence online not on touchy-feely things like being a rockstar but on how to really build a business online using what I believe to be the most powerful marketing device on earth.

I welcome you and ask you to come aboard.

UPDATE: The call replay is available here:

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