by SalvationSystem
Randi Zuckerberg, who is director of marketing at Facebook and also the sister of CEO and co-founder Mark Zuckerberg — is leaving the company after six years to start a new media firm to help companies become more social.
The question on everyone’s minds now is how will this affect Facebook? Randi-Mark’s sister has made very big contributions to Facebook and can definitely be said to be one of the pillars that has brought the company to where it is.
Randi plans to start her own company focused on the media trends underway. This will allow her to take on many clients but we really hope she doesn’t include Google + on her list or this will be very disloyal thing to do.
What did Mark have to say about all this? Well, no comment was made from Mark so we really don’t know how her brother feels about Randi’s resignation.
Mark better find a good Marketing director to take his sister’s place and hope Facebook keeps its current rank. The fact is, this change may be just what other networks need to get a little ahead of this giant company.
As for the other social networking sites, this new development may be viewed as a golden opportunity to get ahead.
Read more here.
by SalvationSystem
With all the negative feedback about the dangers about social media, you may wonder if it’s really worth it. If you’ve already had an account on all the recent social networking sites for some time, without seeing anything happening. So is it really worth it? The time, the privacy issues and all. Just why should you bother with Social media anyway?
It’s with the way you can convert all those ‘followers’ into customers. This doesn’t come automatically though. You really have to work for it. In short, it will be waste of time and effort and all the other ‘negative’ things if you allow it to.
The key is coming up with strategies. Don’t expect that simply having a profile will be good enough for you to benefit from your social media. Know where to get an account, take care of your account, be interactive.
If you want to make sure that your followers don’t stay passive but really get engaged in your business is to make things fun. You can post for example some competition on your wall that will have some perk in store for them. Give them reason to want to get and keep connected to you.
It’s always about ‘what will this do for me’ so make it interesting.
Look at what your doing right now with your social media efforts and ask yourself this question – What could I do that would entice some percentage of my followers to willingly and joyfully give me their email address? – answer that and you’ll turn your social media efforts into a powerful lead generation machine.
Read more here.
by SalvationSystem
Allegations that hackers hijacked the Fox News Twitter feed Monday and used it to tweet incorrectly that President Obama had been assassinated have showed the dark side of social media.
Imagine that?Hackers take control of the Fox News Twitter- a site everyone is sure to believe in and tweets this really bad news. What does this say about social media in general then? It definitely has its dark side.
No matter how useful it may be for your business or for keeping in touch with friends, the fact remains that you really are in danger online. Not only do these ‘criminals’ hack into sites but they post subtle messages and hide them in links to alleged funny videos. But how do they do it?
Jeff Misenti, vice president and general manager of Fox News Digital, said in a statement: “The network was not in control of the account once it was hacked, and Twitter was unreachable until late morning eastern time yesterday. The tweets were taken down as soon as Twitter gave back control of the account to the network.”
This shows the ‘sad’ truth-Twitter, Facebook and all other social networking sites really can’t stop these hackers. For users, everything you put out there has the potential to be hacked into. Lesson: BEWARE.
As for the social networking sites, well lets say people shouldn’t believe everything they see there. I mean look at Twitter, if hackers were able to hack into Fox News, whose to say they aren’t the ones behind whatever news you hear there!
Conclusion-it’s a risk entering these networks but you just have to make sure it’s a risk worth taking.
Read the entire article here.
by SalvationSystem
For sure the name Zynga sounds familiar and you’ve definitely seen it somewhere. The company is known for it’s interactive games like farmville and has since become a very successful company whose value has been said to be as high as $15-$20B according to a source.
The company plans to raise from $1.5 billion and $2 billion in its first IPO opening. But let’s take a few steps back-what’s an IPO anyway?
Initial Public Offering is when a company issues common stock shares to the pulic for the first time. It’s common to new and small companies who want to expand and gain more revenue. What will a company get out of an IPO? In a word MONEY.
Unlike the way shares are normally sold and bought in the exchange, the money will go directly to the company. This is what makes it very appealing to a ‘new’ company like Zynga. As to how it will fare? Well, it’s undeniable that it does have the potential of becoming a huge success especially with the way social networking sites in a way ‘depend’ on it.
According to the Reuters report, “A few months ago, Zynga’s annual revenue was estimated to be about $1 billion, according to Sterne Agee analyst Arvind Bhatia who has said that the number could be higher now. This estimate would be higher than LinkedIn’s annual revenue.”
Zynga is based in San Francisco, California. As of this month, the company’s games were played by more than 270 million monthly active users on Facebook.
