by SalvationSystem
Social media has given the everybody in the world the chance to connect and keep connected. It’s a great place to meet friends, find old colleagues and develop new friendships. No matter how ‘free’ some people feel on these sites, the truth is, people you meet on them should be treated like they would if you met them in person.
Keeping good online etiquette when on these sites is extremely important. Here are some things to remember.
- Be clear and honest to avoid misinterpretation. The thing with social media is that it’s so easy to be understood. This isn’t something you would want to happen since it can cause a lot of loss especially if you are a business using online marketing. Make sure everything you say on these sites is clear and true.
- Say please and Thank you. Whenever somebody shares something that is in your best interests, remember to thank them. People have to feel appreciated and a simple ‘thank you’ may be all they need. In addition, it shows that you notice and aren’t only after what you can get from them.
- Keep your fingers in check. Always think before you comment or say anything on these sites. It usually takes a single careless comment to ruin relationships for good. Try and avoid using these sites as your personal outlet and keep things professional.
- Expand your network. Do what you can to expand your circle of friends. This will have a huge impact on your ratings and reputation.
Online social marketing is a very effective marketing method to employ but can also be used against you if you aren’t careful. In order to keep your online reputation up, you must keep good manners and maintain proper etiquette online.
Additional tips can be found here.
by SalvationSystem
Credit: maximumpc.com
Internet rage has come to a totally new level thanks to social media. Comments that are full of obscene language, derogatory terms and all the foul speech you can think of. If you are a company using social media to get clients and get those sales up, is internet rage good for your company? Here are some things to think about:
It’s more of a protest. When people express their disgust on something posted on your wall, it’s not like they’re just being bad. Usually, they do have valid reasons behind these comments. Social media has therefore become a place people can protest about anything they want without worrying about facing any consequences. Is this good for your company then? Well, since many people who share the sentiments will ‘like’ or comment in the same manner, you’ll be able to determine if there is need to address their complaints.
It moves to action. Think of it-without social media, how would you know what your customers really feel about your product? How would you know if you have to change your strategies or something? You wouldn’t. You’d be in the dark just hoping your doing the right thing and chances are by the time you realize your unpopularity, you would have had a lot of losses made. With internet rage though, you get to change course before it’s too late.
What should y0u do about it? Blocking or banning people who tend to post ‘negative’ comments on your wall really won’t get you anywhere. If you block them on your page, they simply might start a new page focused on ‘bringing you down’! Yep, a thousand ‘angry’ comments is far better and easier to deal with than a thousand ‘pages’. The truth is, internet rage can be used to your benefit. You can address serious concerns as they come and change your company’s direction with these comments.
Read more here.
by SalvationSystem
Credit:geeksontime.com
No matter how ‘not so social’ you may think you are, you probably have a Facebook account. If you are a businessman, all your employees also probably have their own personal accounts as well. If you have seen the advantage of allowing the use of Facebook while at work, what can you do to protect your company’s information?
We know how powerful social media has become so it really is a huge problem if you aren’t able to protect your company. Here are a few tips that will help.
- Keep applications up-to-date. The applications we are talking about here are those anti-virus and web protection programs that you obviously have. This will make sure no information leaks into the web from some bad software. Keeping these updated will protect your information and your employees from cyber criminals.
- Get your network secured. Though networking has a lot of benefits, the truth is it makes it easier for information to leak. Make sure you have an extremely secure network. Get hold of all the security applications you may need.
- Set limitations for your employees. Have clear guidelines as to what you will and will not allow to be done during office hours. Try and cultivate a feeling of responsibility in your employees so they know what is expected of them.
Boasting more than 500 million active users worldwide, the social networking site is now being targeted by cybercriminals. For example, last year spammers exploited two Facebook bugs in a week. The bugs allowed spammers to flood the service with messages promoting scams, such as links to a website where they could “win” an iPhone by filling in their personal information.
Read more here.
by SalvationSystem
Credit:thepulsemagazine
“If it worked for them, It should work for me“. Is that your idea when it comes to using Social Media in marketing your business?
The truth is, this is absolutely FALSE.
There are so many factors that may affect the efficacy of social networking on your company. One of the obvious things to consider is the kind of business you have. True, you can advertise for anything on these sites but if your target audience isn’t likely to even have profiles on these accounts, it would really be useless trying to get your business in these networks.
How about if you know your kind of business should be easily marketed on these sites but you still fail. According to a survey conducted by emarketer.com, there are heavier reasons behind your business’ failure in these sites.
The effectiveness of using social networking to market your business will depend on your location. Some countries don’t really have a high percentage of Social media users. This may be because of a reserved culture or simply because the popular social sites aren’t popular there. Here is what the survey revealed. (see chart below)
47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. The US followed closely behind the average, at 43%.
You really shouldn’t expect much success if your country isn’t one of those ‘on top’ of the social media users. Like the chat shows though, generally speaking, businesses are increasing their use of social media in inceasing their revenue worldwide.
How are businesses that are not using social network for their marketing doing though? The chart below shows the facts
Read the original post here.
