I’d like to share my views about the recent developments in Twitter Marketing that have made me sick to my stomach. You see, there’s a lot of misinformation and even some utter nonsense out there on “Twitter Marketing”.

There are a lot of inaccurate assumptions and statements that just get me stark, raving mad. There’s actually 2 types of people I’d like to take to task here.

The first are the non-marketers; the second – surprise surprise – are the marketers. And both are guilty on different ends of the spectrum.

The non-marketer says…

• Follow your own friends,
• It’s “quality over quantity”;
• I mean, 10 people who give a rip about what you say is better than 100 who don’t care -
• Numbers are not meant to be inflated, or
• Numbers do not mean a thing.

I say that’s rubbish. They do not make a dime on Twitter.

Why are YOU on Twitter?

Because Twitter will affect your bottom line. Twitter will boost your profits. Twitter is a viable marketing channel. And if you listen to these guys, you’re never going to make a dime because they don’t make a dime.

Because what is a direct marketing fundamental 101? Marketing is a numbers game. And even on Twitter, you need the numbers to justify your efforts. You need the numbers to increase your conversion rates or to get even better results on your conversion rates.

After all, everyone agrees on the 80/20 rule. But the bigger the %100 — the bigger the initial pool, the bigger the 20% will be; 10 people who like what you do and 100 people who like what you do make a lot of difference towards how successful you are online. But the only way to get those 1000 fans or those 1000 evangelists is to spread your net wide.

Most non-marketers don’t get it. But we can go easy on them; we can forgive them, because maybe they really don’t know how good it can get.

But what about the so-called marketers?

I believe that for the longest time, (no offense), a lot of online marketers have not had much direct marketing knowledge or marketing fundamentals. They see what other people are doing, and they just copy without seeing the fundamentals behind it.

And on Twitter, you see that proven time and time again.

They may see the value of followers, they may emphasize a lot on the value of followers, but they don’t emphasize anything on value or on pre-selling those followers. Like, how many of you get automated DMs (direct messages) that say “Here’s how to get 20,000 followers and make money in the process, affiliate link here”, but when you click on their profile, they only have 100 or 200 people following them?

They’re not even living the example they’re trying you get you to follow. They’re probably pushing some product to you that not even they themselves have used.

In short, you can’t just blast off links.

These people are trying to proclaim themselves Twitter gurus and trying to jump on the bandwagon because yeah — Twitter is getting more popular, Twitter is becoming mainstream, there’s a tipping point to Twitter, but they just don’t have a clue about how to use Twitter for marketing. And they use their old-school, pushy, ineffectual marketing principles and try to push them onto a social space that will instead get the fried and booted off the playing field and out of the game.

These kinds of marketers give all of us a bad name and send automatic DMs and unfollow and refollow using all the robotic scripts for what, $3? $5?

You’re not going to make a lot of money from this if you do it this way.

That’s not the right way to make money on Twitter, that’s not the right way to monetize Twitter as a marketing channel.

How many of you (raise your hands), have made a sale from an automated DM? Not that many I’m sure.

On one hand, there’s people emphasizing the quality and on the other hand there’s people emphasizing the quantity, but no-one has ever really found a balance the balance that will make Twitter become the weapon that Guy Kawasaki purports it to be, to become the weapon that just a select few are able to tap into online.

And that is why I am setting the record straight. The Puppet Master is doing a call, the Puppet Master is doing a teleseminar to reveal the right way of using Twitter. The right way that has created me an army of 15,000 followers, most of them — a lot of them are fans, a lot of them REtweet my stuff, a lot of them like what I have to say, and A LOT OF THEM BUY.

And as a result, I want to teach you the same. I want to clear the misinformation and hype because all these lies have been going on for far too long.

If you’re interested, sign up for the call. It’s only 60minutes, and it’s free — that’s the best thing.

I’m going to teach you how to use Twitter the right way; how to be the Twitter rockstar you deserve to be. So come on board and hear what the Puppet Master has to say. The same secrets that financed my wedding, launched my business, and created a 5-figure business in a month will be yours to have.

Sign up today and cut through the Twitter hype. Talk to you soon.